Google Tag Manager: Tracking Email, Phone & Social Clicks

Google Tag Manager

If you are new to Google Tag Manager, you may be wondering what kind of useful things you can do with it. One of the simple things to set up is link-click tracking on your website, which can push events into your Google Analtyics and thus be tracked as Goals & Conversions, as well as … Read the full post >

Google Analytics: What Goals Are and Why Should You Use Them

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When it comes to measuring how well your website is performing, seeing how many visitors or clicks you have, just simply isn’t enough. Goals, once set up, can give you insight into individual parts of your website, and show you exactly what is going on when someone visits. Knowing what they are and how they … Read the full post >

Google Analytics: Creating A Website Remarketing List

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Sometimes, when you are displaying your adverts to people, the same ones over and over will simply not do. Usually, your adverts in Google AdWords will introduce your products and services to potential customers, for the first time. This is effective, but what about the people who have already visited your site once already? It … Read the full post >

Custom Reports: 4 Reasons You Should Be Using Them

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Custom Reports within Google Analytics are incredibly useful for interpreting your data from raw, meaningless numbers, into productive, valuable information. While Google Analytics has a good amount of pre-defined reports that are available all the time, these display information and data in the same format each time, unless we tweak it ourselves each and every … Read the full post >

Google Analytics Cost Analysis: Are You Spending Too Much?

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Using Google Analytics, it’s easy to be impressed when seeing your website getting high volumes of traffic, lots of conversions, and people visiting your site from all over the internet, whether it be organic, paid, social, email or other. When push comes to shove though, you need to know how much all of those channels … Read the full post >

Shortcuts in Google Analytics: Straight to your Reports

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When new to the world of Google Analytics, navigating all those reports can seem a bit daunting at times. You may find some very important information one day, and then forget where you had found it. Or you may create your own special, custom report, that is designed to what you require, and would like … Read the full post >

Age and Gender: Find out more about the people looking at your website

Google Analytics Demographic Reports

Companies are always adding to their online profiles, from websites to social media, to improve their business, get their name out there, and make their services better for their own customers. Sometimes it’s a little upgrade, a brand new feature, or entirely new territory for that company. Any changes that are made, however small, can … Read the full post >

Google Analytics Annotations: What they are & why you should be using them

Analytics Annotations

Organisations unrelated to us often come to us once they’ve encountered problems online, from a drop in traffic or conversions to a drop in performance of specific marketing channels. Our initial questions often have a single focus, what changes were made? More often than not, the response we receive is either “we didn’t do anything” … Read the full post >

Finding and Using the Query Word Count Report in Google Analytics

The Query Word Count report is yet another useful addition to the Google Analytics suite of AdWords related reports. Those who’ve used Google Analytics to track AdWords traffic will be aware (hopefully!) that Analytics already provides data on the actual search queries entered by users, and how those search queries compare to keywords you actually … Read the full post >

Tracking Bing Ads within Google Analytics – Free Custom Report!

Bing Ads

If you try to promote your website via organic search, and you use Google Analytics to monitor site traffic, you’ll probably be well aware that Google generally drives far more traffic than any of the other organic search engines, such as Bing or Ask. The same balance of traffic generating power also exists within Paid … Read the full post >