Google Analytics: What Goals Are and Why Should You Use Them

Featured Image for Goals

When it comes to measuring how well your website is performing, seeing how many visitors or clicks you have, just simply isn’t enough. Goals, once set up, can give you insight into individual parts of your website, and show you exactly what is going on when someone visits. Knowing what they are and how they … Read the full post >

Breaking down your Paid Search Campaigns to compare Hourly Performance

Seems a simple enough exercise, but how many actually do it? Did you know that Google AdWords allows you to schedule and automate your campaigns throughout the week? Not only to schedule days and hours within which your campaigns should run, but also to schedule Cost Per Click increases/decreases and budget increases/decreases for specific days … Read the full post >