Quality Score: Learn it & use it to improve your AdWords Performance

Quality Score

If you’ve used Google Adwords at all then there’s a good chance you’ll have heard of the term “Quality Score”. It’s one of those AdWords related terms that often doesn’t mean much to the AdWords beginner, but starts to have more significance as the beginner tries to optimise their AdWords campaigns. Unfortunately, despite the improvements … Read the full post >

Where in the World (or Country!) are your Website Visitors?

Analytics Location Reporting

It’s a simple enough question … but how many site owners are in a situation where their website audience demographic accurately matches the audience demographic they are trying to target? In days gone by, before Social Media, Organic Search and Email Marketing, where adverts were placed in local papers, run on local radio or even … Read the full post >