Microsoft Ads Archives - Aillum https://www.aillum.com/blog/category/microsoft-ads/ Mon, 21 Jul 2025 14:56:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Key Benefits of Remarketing With Paid Ads https://www.aillum.com/blog/key-benefits-of-remarketing-with-paid-ads/ Mon, 21 Jul 2025 14:56:07 +0000 https://www.aillum.com/?p=5316 New customers are always welcome to any online business, but what happens to those potential customers who visit your website and don’t convert immediately? This is where remarketing, a very useful (and often underutilised) strategy in paid advertising platforms, such as Google Ads and Microsoft Ads, becomes vital. By re-engaging with users who have previously […]

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]]> The Do’s and Don’ts of Display Advertising in Google Ads and Microsoft Ads https://www.aillum.com/blog/the-dos-and-donts-of-display-advertising-in-google-ads-and-microsoft-ads/ Thu, 11 Jul 2024 10:56:58 +0000 https://www.aillum.com/?p=5226 Display advertising stands as a vital component of digital marketing, offering existing users and potential new customers a visual medium through which businesses can showcase their brand online. When it comes to using Google Ads and Microsoft Ads effectively, there are specific best practices and pitfalls to avoid to increase the performance of your paid […]

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]]> 3 Ways to Use Microsoft Advertising to Drive More Traffic and Engagement to Your Website https://www.aillum.com/blog/3-ways-to-use-microsoft-advertising-to-drive-more-traffic-and-engagement-to-your-website/ Mon, 12 Feb 2024 12:06:49 +0000 https://www.aillum.com/?p=4309 Microsoft Advertising, formerly known as Bing Ads, is a powerful online advertising platform that allows you to reach millions of potential customers across the Microsoft Search Network, which includes Bing, Yahoo, DuckDuckGo, and other partner websites. Microsoft Advertising also offers exclusive access to audiences on Netflix, Cortana, Office, and Edge, as well as display, video, […]

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]]> 3 Benefits Of Using Pay Per Click (PPC) Ads https://www.aillum.com/blog/3-benefits-of-using-pay-per-click-ppc-ads/ Thu, 11 Jan 2024 16:16:21 +0000 https://www.aillum.com/?p=4242 Pay Per Click (PPC) advertising is a popular form of online advertising that allows advertisers to place ads on search engine results pages (SERPs), websites, and social media platforms. To help you make the most of your PPC marketing, we will discuss three useful benefits of using PPC ads to bolster your digital marketing. 1. […]

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]]> Should You Use a Brand Campaign With Paid Ads? https://www.aillum.com/blog/should-you-use-a-brand-campaign-with-paid-ads/ Mon, 09 Jan 2023 15:14:10 +0000 https://www.aillum.com/?p=3631 Brand campaigns are powerful tools in digital marketing and paid advertising. They have a lot of benefits, but a few downsides too. Discover if using a brand campaign is right for your online business. What is a Brand Campaign? As the name suggests a brand campaign contains your business name and represents your actual company. […]

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]]> 7 Bidding Strategies To Use in Google Ads https://www.aillum.com/blog/7-bidding-strategies-to-use-in-google-ads/ Fri, 06 May 2022 12:12:34 +0000 https://www.aillum.com/?p=3335 When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose from. Find out which you should use to get the most out of your digital marketing campaigns. What is a bidding strategy? Every paid search campaign requires a bidding strategy to be selected in […]

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]]> What are Image Extensions and why should you use them? https://www.aillum.com/blog/what-are-image-extensions-and-why-should-you-use-them/ Mon, 10 Jan 2022 10:09:05 +0000 https://www.aillum.com/?p=3214 When performing paid search advertising with Google Ads or Microsoft Ads, using image extensions to attach images to your paid ads can add a lot of value and increase the likelihood that a potential customer will click through to your website. Happy New Year from Aillum! Over the past few months we’ve talked about images […]

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]]> What exactly are Responsive Search Ads? https://www.aillum.com/blog/what-exactly-are-responsive-search-ads/ Thu, 07 Oct 2021 10:05:40 +0000 https://www.aillum.com/?p=3040 If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the current default ad type on many paid digital marketing platforms and understanding what they are and how they function is vital to effective digital advertising. What is a responsive search ad? With the recent […]

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]]> Why you should consider using Microsoft Advertising https://www.aillum.com/blog/why-you-should-consider-using-microsoft-advertising/ Fri, 03 Sep 2021 12:44:07 +0000 https://www.aillum.com/?p=3000 Using Microsoft Advertising alongside your current digital marketing efforts can give you access to new audiences who may have never heard of your online business before. When it comes to paid search ads online, Google is not the only option available to digital marketers. While it is the largest, the Google Search Network is only […]

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]]> Doing More With Google Ads: Import Your Campaigns Into Bing Ads https://www.aillum.com/blog/doing-more-with-google-ads-import-your-campaigns-into-bing-ads/ Wed, 15 Aug 2018 12:37:40 +0000 https://www.aillum.com/?p=1078 Have you ever thought about expanding the reach of your Google Ads (formerly Google AdWords)? You may be aware of various other CPC platforms out there, and the thought of setting an account up from scratch all over again can be overwhelming. Especially if it’s going to be similar to the work you have already […]

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