Campaign Tracking Archives - Aillum Wed, 15 May 2024 09:01:59 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting https://www.aillum.com/blog/tip-26-of-31-use-campaign-tracking-to-improve-google-analytics-reporting/ Sun, 26 Jul 2020 06:00:26 +0000 https://www.aillum.com/?p=2405 Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate between paid / organic traffic, or understand email marketing. Tip 26 is focused on correcting this in your reports using easy-to-use Campaign Tracking. To keep up with all 31 tips, visit the full list […]

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]]> UTM Parameters & How To Use Them https://www.aillum.com/blog/utm-parameters-how-to-use-them/ Thu, 05 Dec 2019 18:22:53 +0000 https://www.aillum.com/?p=1854 One of the most important things when growing an online business is knowing how visitors are actually reaching your website and your content. Google Analytics can provide you with some of this information in a general sense such as which channel traffic came from. However, using UTM parameters will allow you to create your own […]

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