Negative Keywords Archives - Aillum

Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads

David Gallacher — Sat, 18 Jul 2020 06:00:27 +0000

Not everyone uses Google Ads. We love it, but we hear a lot of comments from businesses trying it themselves, that it costs a lot of money and generates a lot of irrelevant clicks. So tip 18 focuses on the Negative Keyword feature to help drive up efficiency of your budget. To keep up with […]

The post Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads appeared first on Aillum.

3 Google AdWords Keyword Tips to help you Better Target your Audiences

Brian Tait — Thu, 18 Jun 2015 21:25:52 +0000

Many businesses only scratch the surface when it comes to using Google Adwords. Often, a basic Adwords Campaign is created, using keywords that loosely relate to a business service, product or brand, a little money (or in some cases a lot!) is then thrown at it, and immediate results are expected. The various filters, reports […]

The post 3 Google AdWords Keyword Tips to help you Better Target your Audiences appeared first on Aillum.

Using AdWords Shared Library to Manage Campaign Negative Keywords

Brian Tait — Mon, 08 Jul 2013 10:01:28 +0000

Finding quality keywords to target and bid on is often the main initial focus for those using Google AdWords, particularly those new to the channel. However, it’s often the case that working as hard to ensure you don’t receive clicks from irrelevant keywords can have as significant an impact, particularly when it comes to budgets. […]

The post Using AdWords Shared Library to Manage Campaign Negative Keywords appeared first on Aillum.