Search Ads Archives - Aillum Wed, 12 Jan 2022 13:57:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 What exactly are Responsive Search Ads? https://www.aillum.com/blog/what-exactly-are-responsive-search-ads/ Thu, 07 Oct 2021 10:05:40 +0000 https://www.aillum.com/?p=3040 If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the current default ad type on many paid digital marketing platforms and understanding what they are and how they function is vital to effective digital advertising. What is a responsive search ad? With the recent […]

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]]> Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark! https://www.aillum.com/blog/q1-roundup-10-useful-digital-marketing-articles-you-should-read-or-bookmark/ Wed, 24 Mar 2021 11:39:29 +0000 https://www.aillum.com/?p=2850 We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So we thought we’d start posting a quarterly round up of the top 10 articles we’ve found, shared or read that we recommend you go and read! 10 Useful Digital Marketing Articles we found in […]

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]]> Google Ads – New Responsive Search Ads https://www.aillum.com/blog/google-ads-new-responsive-search-ads/ Tue, 16 Oct 2018 15:21:28 +0000 https://www.aillum.com/?p=1132 As anyone who currently uses Google Ads knows, creating an effective search ad can be quite a process. Sometimes this process requires trial and error, making the ad both relevant to your customers and your keywords. More often than not, multiple variations of ads need to be tested and displayed to your customers, before discovering […]

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]]> Expanded Text Ads: Google’s Latest Update https://www.aillum.com/blog/expanded-text-ads-googles-latest-update/ Tue, 11 Sep 2018 15:16:39 +0000 https://www.aillum.com/?p=1103 In case you haven’t updated your Google Ads recently, you may want to look again. Recently, Google rolled out the new and improved Expanded Text Ads. For those of you familiar with Text Ads in Google Ads, you’ll know that for some time they’ve had the option of 2 Headlines, and a single Description. This […]

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