Tips Archives - Aillum Thu, 16 May 2024 12:00:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Optimising Google My Business: 5 Tips to get you started! https://www.aillum.com/blog/optimising-google-my-business-5-tips-to-get-you-started/ Mon, 21 Dec 2020 12:54:43 +0000 https://www.aillum.com/?p=2761 Google My Business is a vital part of getting your business noticed online, particularly for local searches. If you don’t use it already we highly recommend getting it set up, as it will provide you with more opportunities to appear in Google search results! It’s potential positive impact on business is such that Google recently […]

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]]> Tip 31 of 31 – Write Scripts and Get Started with Video (and Bloopers!)! https://www.aillum.com/blog/tip-31-of-31-write-scripts-and-get-started-with-video/ Fri, 31 Jul 2020 06:00:38 +0000 https://www.aillum.com/?p=2491 A lot of businesses we meet are still put off creating video. They think it’s expensive, complicated and time consuming. Tip 31 is all about creating scripts to help you practice your videos and to get you started. We also demonstrate that nobody is perfect (yes, this one has a blooper reel!). To keep up […]

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]]> 31 Digital Marketing Tips to Help Improve Your Business Online https://www.aillum.com/blog/31-digital-marketing-tips-to-help-you-improve-online/ Fri, 26 Jun 2020 06:00:28 +0000 https://www.aillum.com/?p=1974 We turned 10 years old as a business on 1st July 2020! Thank you to all our clients, colleagues, partners and friends for your support over the years! To celebrate, and to help businesses improve their digital marketing as we all slowly came out of lockdown, we decided to give away some tips and advice, […]

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]]> New Year Resolutions: 3 Tips to Help You Stick To Your Digital Marketing Plans this year https://www.aillum.com/blog/new-year-resolutions-3-tips-to-help-you-stick-to-your-digital-marketing-plans-this-year/ Thu, 16 Jan 2020 12:53:02 +0000 https://www.aillum.com/?p=1927 New year, new decade … and no doubt quite a number of new year resolutions being discussed and planned for many of us as well. Great stuff. Change can be a good thing! Well done you! Planning your resolution is one thing but sticking to it is quite another. Some reports online suggest that by […]

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]]> Shortcuts in Google Analytics: Straight to your Reports https://www.aillum.com/blog/shortcuts-in-google-analytics-straight-to-your-reports/ Thu, 02 Jul 2015 11:40:50 +0000 http://www.aillum.com/?p=602 When new to the world of Google Analytics, navigating all those reports can seem a bit daunting at times. You may find some very important information one day, and then forget where you had found it. Or you may create your own special, custom report, that is designed to what you require, and would like […]

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]]> 3 Google AdWords Keyword Tips to help you Better Target your Audiences https://www.aillum.com/blog/3-google-adwords-keyword-tips-to-help-you-better-target-your-audiences/ Thu, 18 Jun 2015 21:25:52 +0000 http://www.aillum.com/?p=590 Many businesses only scratch the surface when it comes to using Google Adwords. Often, a basic Adwords Campaign is created, using keywords that loosely relate to a business service, product or brand, a little money (or in some cases a lot!) is then thrown at it, and immediate results are expected. The various filters, reports […]

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]]> Google Search Operators – 5 Useful Ways to Refine your Searches in Google https://www.aillum.com/blog/google-search-operators-5-useful-ways-to-refine-your-searches-in-google/ Wed, 02 Jul 2014 09:55:07 +0000 http://www.aillum.com/?p=535 The topic of Search Operators has come up a number of times in recent conversations with colleagues and clients, through some general chat about search. As a result, we’ve learned that a lot of people don’t know what search operators are, let alone the volume of them that exist, or how they can help refine […]

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]]> Delivering Google Analytics Training at New Start Scotland and 29 Socially https://www.aillum.com/blog/delivering-google-analytics-training-at-new-start-scotland-and-29-socially/ Mon, 25 Nov 2013 19:47:27 +0000 http://www.aillum.com/?p=459 If you’re a startup business, a young business or a business looking to grow, you’ll no doubt be aware of the various events organised to help provide you with information on a range of topics, from getting to grips with Social Media and online marketing, to sourcing useful tools such as those for online accountancy. […]

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