Goals Archives - Aillum Wed, 12 Jan 2022 11:15:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.6 Destination Goals in Google Analytics – The What, Why & How https://www.aillum.com/blog/destination-goals-in-google-analytics-what-why-how/ Mon, 10 Jun 2019 15:21:11 +0000 https://www.aillum.com/?p=1399 There are a number of ways to track different types of performance in Google Analytics. One of the most important is the setup of conversion goals. Many site and business owners don’t activate conversion goals, usually through lack of understanding of what they’re for and / or knowledge of how to set them up. A […]

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]]> 5 Top Reasons why you should consider A/B Testing for your business https://www.aillum.com/blog/5-top-reasons-to-consider-a-b-testing/ Thu, 11 Apr 2019 13:10:57 +0000 https://www.aillum.com/?p=1325 What is A/B Testing? A/B testing (also known occasionally as split testing) is the process of testing different variations of the same web page(s) to different portions of your audience. It’s an invaluable tool for improving the overall performance of a website. It can be expensive to have a website rebuilt from scratch if it’s […]

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]]> Google Analytics: What Goals Are and Why Should You Use Them https://www.aillum.com/blog/google-analytics-what-goals-are-and-why-should-you-use-them/ Tue, 12 Apr 2016 09:22:16 +0000 http://www.aillum.com/?p=774 When it comes to measuring how well your website is performing, seeing how many visitors or clicks you have, just simply isn’t enough. Goals, once set up, can give you insight into individual parts of your website, and show you exactly what is going on when someone visits. Knowing what they are and how they […]

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]]> Breaking down your Paid Search Campaigns to compare Hourly Performance https://www.aillum.com/blog/breaking-down-your-paid-search-campaigns-to-compare-hourly-performance/ Thu, 07 Feb 2013 12:23:20 +0000 http://www.aillum.com/?p=114 Seems a simple enough exercise, but how many actually do it? Did you know that Google AdWords allows you to schedule and automate your campaigns throughout the week? Not only to schedule days and hours within which your campaigns should run, but also to schedule Cost Per Click increases/decreases and budget increases/decreases for specific days […]

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