Google Adwords Archives - Aillum Fri, 21 Jun 2019 11:13:38 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 4 Alternatives for Combating the Growth of (Not Provided) in Google Analytics https://www.aillum.com/blog/4-alternative-for-combating-the-growth-of-not-provided-in-google-analytics/ Wed, 13 Nov 2013 14:15:59 +0000 http://www.aillum.com/?p=436 If you’ve been trying to improve your general performance in organic Google search, you should be aware of the keyword report within Google Analytics. This report, until recently, provided information on the keywords people were using when searching in Google, which resulted in a click through to your website. The report gave significant insight into […]

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]]> AdWords by the hour: How are your CTR, CPC & Impressions during the day? https://www.aillum.com/blog/adwords-by-the-hour-how-are-your-ctr-cpc-impressions-during-the-day/ Sun, 29 Sep 2013 15:49:01 +0000 http://www.aillum.com/?p=409 It’s easy to look at AdWords day to day. In fact, for those fairly new to AdWords, the main focal point when reporting is the graph provided above the table of data. It’s easy to use because it’s a clear comparison, one day to the next, of various points of measure (CPC, CTR, Impressions etc). […]

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]]> Quality Score: Learn it & use it to improve your AdWords Performance https://www.aillum.com/blog/quality-score-learn-it-use-it-to-improve-your-adwords-performance/ Mon, 02 Sep 2013 12:19:47 +0000 http://www.aillum.com/?p=351 If you’ve used Google Adwords at all then there’s a good chance you’ll have heard of the term “Quality Score”. It’s one of those AdWords related terms that often doesn’t mean much to the AdWords beginner, but starts to have more significance as the beginner tries to optimise their AdWords campaigns. Unfortunately, despite the improvements […]

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]]> 3 Basic Tips for those Setting Up Google Adwords for the first time https://www.aillum.com/blog/3-basic-tips-for-those-setting-up-google-adwords-for-the-first-time/ Thu, 15 Aug 2013 11:26:39 +0000 http://www.aillum.com/?p=341 If you read our blog regularly, you’ll see we post tips and advice on Google AdWords and Google Analytics, amongst other topics. A number of recent posts have focused specifically on some of the more advanced features within Google AdWords. While these are useful tips, they do often require the reader to have at least […]

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]]> Want to get started on Google AdWords? We’ve Free Credit Vouchers to give away! https://www.aillum.com/blog/want-to-get-started-on-google-adwords-weve-free-credit-vouchers-to-give-away/ Fri, 09 Aug 2013 13:07:56 +0000 http://www.aillum.com/?p=322 Google AdWords has been around a long time and, in our view, is one of the best online marketing channels available to business. Using the features it offers and the data it provides (within the tool and through synchronisation with Google Analytics), it allows a level of control and targeting that few other channels can […]

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]]> Using AdWords Shared Library to Manage Campaign Negative Keywords https://www.aillum.com/blog/using-adwords-shared-library-to-manage-campaign-negative-keywords/ Mon, 08 Jul 2013 10:01:28 +0000 http://www.aillum.com/?p=242 Finding quality keywords to target and bid on is often the main initial focus for those using Google AdWords, particularly those new to the channel. However, it’s often the case that working as hard to ensure you don’t receive clicks from irrelevant keywords can have as significant an impact, particularly when it comes to budgets. […]

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]]> Better understand your Competitors with AdWords Auction Insights https://www.aillum.com/blog/better-understand-your-competitors-with-adwords-auction-insights/ Fri, 14 Jun 2013 10:20:43 +0000 http://www.aillum.com/?p=177 A feature of Google AdWords that many people don’t know about, or use, has just been updated to provide even more insight into how your account performs compared to some of your key PPC competitors. Until recently, the Google AdWords Auction Insights report was only available 1 keyword at a time. While the information was […]

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]]> Breaking down your Paid Search Campaigns to compare Hourly Performance https://www.aillum.com/blog/breaking-down-your-paid-search-campaigns-to-compare-hourly-performance/ Thu, 07 Feb 2013 12:23:20 +0000 http://www.aillum.com/?p=114 Seems a simple enough exercise, but how many actually do it? Did you know that Google AdWords allows you to schedule and automate your campaigns throughout the week? Not only to schedule days and hours within which your campaigns should run, but also to schedule Cost Per Click increases/decreases and budget increases/decreases for specific days […]

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