Targeting Archives - Aillum Fri, 21 Jun 2019 10:45:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.6 Quality Score: Learn it & use it to improve your AdWords Performance https://www.aillum.com/blog/quality-score-learn-it-use-it-to-improve-your-adwords-performance/ Mon, 02 Sep 2013 12:19:47 +0000 http://www.aillum.com/?p=351 If you’ve used Google Adwords at all then there’s a good chance you’ll have heard of the term “Quality Score”. It’s one of those AdWords related terms that often doesn’t mean much to the AdWords beginner, but starts to have more significance as the beginner tries to optimise their AdWords campaigns. Unfortunately, despite the improvements […]

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]]> Where in the World (or Country!) are your Website Visitors? https://www.aillum.com/blog/where-in-the-world-or-country-are-your-website-visitors/ Thu, 25 Jul 2013 09:18:24 +0000 http://www.aillum.com/?p=279 It’s a simple enough question … but how many site owners are in a situation where their website audience demographic accurately matches the audience demographic they are trying to target? In days gone by, before Social Media, Organic Search and Email Marketing, where adverts were placed in local papers, run on local radio or even […]

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]]> Facebook Ads: A Few factors to consider if you’re just starting out https://www.aillum.com/blog/facebook-ads-a-few-factors-to-consider-if-youre-just-starting-out/ Wed, 27 Jul 2011 18:08:11 +0000 http://www.aillum.com/?p=79 It would be a hard task to find someone who hadn’t heard of Facebook, such is the sheer size of its reach these days. One of the obvious benefits of its size of course is the ability to put your adverts in front of a huge audience, and Facebook makes that process very easy with […]

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