Events Archives - Aillum Thu, 16 May 2024 12:01:29 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Setting up a GA4 Event with Google Tag Manager https://www.aillum.com/blog/setting-up-a-ga4-event-with-google-tag-manager/ Fri, 06 Aug 2021 07:46:38 +0000 https://www.aillum.com/?p=2969 Events are the foundation for all tracking within Google Analytics 4. They are significantly different from existing events that you might be used to in Universal Analytics (UA). Today we’ll explain a few of those differences and how to set up your own Google Analytics 4 event tracking with Google Tag Manager. Why use GTM […]

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]]> 5 Things You Should Know About Google Analytics 4 https://www.aillum.com/blog/5-things-you-should-know-about-google-analytics-4/ Wed, 25 Nov 2020 12:09:35 +0000 https://www.aillum.com/?p=2735 Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data is reported. The current version of Google Analytics (Universal Analytics) is still available at the moment and still works but the future looks to be Google Analytics 4. With that in mind, here are […]

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]]> Tip 12 of 31: Usability – Make Website Phone Numbers and Email Addresses Clickable https://www.aillum.com/blog/tip-12-of-31-usability-make-website-phone-numbers-and-email-addresses-clickable/ Sun, 12 Jul 2020 06:00:10 +0000 https://www.aillum.com/?p=2188 A fairly easy tip to discuss, though maybe not overly easy to implement depending how your website has been built. Tip 12 looks at a simple aspect of usability, making it easier for potential customers to contact you, by ensuring email addresses and phone numbers on your website are clickable. To keep up with all […]

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]]> 3 Features To Track Using Element Visibility In Google Tag Manager https://www.aillum.com/blog/3-features-to-track-using-element-visibility-in-google-tag-manager/ Thu, 29 Aug 2019 14:35:58 +0000 https://www.aillum.com/?p=1484 The Element Visibility trigger in Google Tag Manager has made a significant amount of tracking easier since it was added. It can trigger tags to fire when a specific element or multiple elements of the same type appear within the viewport of the window. While this can be used to trigger all kinds of tags, […]

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]]> 6 Reasons To Use Google Tag Manager https://www.aillum.com/blog/6-reasons-to-use-google-tag-manager/ Thu, 26 Nov 2015 12:34:54 +0000 http://www.aillum.com/?p=758 When new to the world of Google Analytics and AdWords, there are a couple of things that can seem quite daunting. A particular issue that we hear a lot of worry about it is adding code to your website, for use with Google Analytics. Common fears include putting a code snippet in the wrong place, […]

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