Google Analytics Archives - Aillum Mon, 21 Oct 2024 09:58:13 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.5 Google Search Console vs. Google Analytics: What’s the Difference? https://www.aillum.com/blog/google-search-console-vs-google-analytics-whats-the-difference/ Tue, 15 Oct 2024 10:00:20 +0000 https://www.aillum.com/?p=5259 In the digital marketing landscape, there are two tools that stand out for their ability to provide meaningful and useful insights into website performance: Google Search Console (GSC) and Google Analytics (GA). While both of the tools are essential, they serve distinct purposes and offer unique benefits from each other. Today we’ll explore these tools […]

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]]> 4 Google Tools To Link With Google Analytics 4 https://www.aillum.com/blog/4-google-tools-to-link-with-google-analytics-4/ Tue, 08 Aug 2023 10:28:11 +0000 https://www.aillum.com/?p=3851 Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It offers several new features and integrations that can help you better understand your website’s traffic and user behaviour. One of the most powerful ways to enhance the functionality of GA4 is by linking it with other Google tools, such as Google […]

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]]> 4 Important Features Missing from Google Analytics 4 https://www.aillum.com/blog/4-important-features-missing-from-google-analytics-4/ Thu, 08 Jun 2023 15:15:02 +0000 https://www.aillum.com/?p=3837 Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a work in progress. There are some features that are currently missing from it that you may be used to using already in Universal Analytics. 1. Views One of the defining features of Universal Analytics […]

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]]> Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics https://www.aillum.com/blog/understanding-website-traffic-sources-in-google-analytics-4-and-universal-analytics/ Mon, 07 Mar 2022 14:33:32 +0000 https://www.aillum.com/?p=3275 If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report can help you understand the origin of your traffic and provide insights into your online audience. What is the Source / Medium report? All of the visitors that reach your website will be recorded […]

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]]> What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2 https://www.aillum.com/blog/what-are-ctr-bounce-rates-conversions-and-engagement-digital-metrics-part-2/ Fri, 04 Jun 2021 08:51:31 +0000 https://www.aillum.com/?p=2919 Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics that are commonly used and how they can be useful for your business online. These metrics tend to be a bit more techy, but all the more reason to read ahead! 1. Click Through […]

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]]> What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1 https://www.aillum.com/blog/what-are-users-sessions-reach-and-impressions-digital-metrics-part-1/ Sat, 08 May 2021 08:38:01 +0000 https://www.aillum.com/?p=2892 When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you might not be familiar with: Sessions, Impressions, Conversions, Reach and more!. These are known as metrics and they are incredibly important when it comes to improving your digital marketing efforts. In this blog we […]

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]]> Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark! https://www.aillum.com/blog/q1-roundup-10-useful-digital-marketing-articles-you-should-read-or-bookmark/ Wed, 24 Mar 2021 11:39:29 +0000 https://www.aillum.com/?p=2850 We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So we thought we’d start posting a quarterly round up of the top 10 articles we’ve found, shared or read that we recommend you go and read! 10 Useful Digital Marketing Articles we found in […]

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]]> 5 Things You Should Know About Google Analytics 4 https://www.aillum.com/blog/5-things-you-should-know-about-google-analytics-4/ Wed, 25 Nov 2020 12:09:35 +0000 https://www.aillum.com/?p=2735 Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data is reported. The current version of Google Analytics (Universal Analytics) is still available at the moment and still works but the future looks to be Google Analytics 4. With that in mind, here are […]

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]]> Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting https://www.aillum.com/blog/tip-26-of-31-use-campaign-tracking-to-improve-google-analytics-reporting/ Sun, 26 Jul 2020 06:00:26 +0000 https://www.aillum.com/?p=2405 Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate between paid / organic traffic, or understand email marketing. Tip 26 is focused on correcting this in your reports using easy-to-use Campaign Tracking. To keep up with all 31 tips, visit the full list […]

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]]> Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics https://www.aillum.com/blog/tip-20-of-31-prioritise-your-digital-marketing-using-the-source-medium-report-in-google-analytics/ Mon, 20 Jul 2020 06:00:22 +0000 https://www.aillum.com/?p=2297 You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do you know which channels are most effective in driving conversions for your business? Tip 20 focuses on a Google Analytics report designed to help you better understand! To keep up with all 31 tips, […]

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