Keywords Archives - Aillum Thu, 16 May 2024 11:57:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 10 Paid Advertising Tips For The Festive Season https://www.aillum.com/blog/10-paid-advertising-tips-for-the-festive-season/ Mon, 12 Dec 2022 12:01:15 +0000 https://www.aillum.com/?p=3610 With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most of the festive season with our 10 digital tips for December. This time of year is often quite hectic for all of us, even outside of business hours! Presents need to be picked and […]

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]]> Digital Marketing Roundup Q3 2021: 10 Useful articles you should read or bookmark! https://www.aillum.com/blog/digital-marketing-roundup-q3-2021-10-useful-articles-you-should-read-or-bookmark/ Wed, 29 Sep 2021 12:58:19 +0000 https://www.aillum.com/?p=3020 We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So we thought we’d start posting a quarterly round up of the top 10 articles we’ve found, shared or read that we recommend you go and read! Note: All links go to external sites. All […]

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]]> Google Keyword Changes: The End of Broad Match Modifier https://www.aillum.com/blog/google-keyword-changes-the-end-of-broad-match-modifier/ Fri, 05 Mar 2021 12:57:24 +0000 https://www.aillum.com/?p=2816 Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool, the “Broad Match Modifier”. If you use Google Ads, and make use of Match Types, you’ll understand this is a fairly big shake up for keyword targeting. What are Match Types? If you’ve been […]

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]]> 3 Google AdWords Keyword Tips to help you Better Target your Audiences https://www.aillum.com/blog/3-google-adwords-keyword-tips-to-help-you-better-target-your-audiences/ Thu, 18 Jun 2015 21:25:52 +0000 http://www.aillum.com/?p=590 Many businesses only scratch the surface when it comes to using Google Adwords. Often, a basic Adwords Campaign is created, using keywords that loosely relate to a business service, product or brand, a little money (or in some cases a lot!) is then thrown at it, and immediate results are expected. The various filters, reports […]

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]]> Finding and Using the Query Word Count Report in Google Analytics https://www.aillum.com/blog/finding-and-using-the-query-word-count-report-in-google-analytics/ Mon, 02 Feb 2015 20:54:49 +0000 http://www.aillum.com/?p=556 The Query Word Count report is yet another useful addition to the Google Analytics suite of AdWords related reports. Those who’ve used Google Analytics to track AdWords traffic will be aware (hopefully!) that Analytics already provides data on the actual search queries entered by users, and how those search queries compare to keywords you actually […]

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]]> 4 Alternatives for Combating the Growth of (Not Provided) in Google Analytics https://www.aillum.com/blog/4-alternative-for-combating-the-growth-of-not-provided-in-google-analytics/ Wed, 13 Nov 2013 14:15:59 +0000 http://www.aillum.com/?p=436 If you’ve been trying to improve your general performance in organic Google search, you should be aware of the keyword report within Google Analytics. This report, until recently, provided information on the keywords people were using when searching in Google, which resulted in a click through to your website. The report gave significant insight into […]

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]]> 3 Basic Tips for those Setting Up Google Adwords for the first time https://www.aillum.com/blog/3-basic-tips-for-those-setting-up-google-adwords-for-the-first-time/ Thu, 15 Aug 2013 11:26:39 +0000 http://www.aillum.com/?p=341 If you read our blog regularly, you’ll see we post tips and advice on Google AdWords and Google Analytics, amongst other topics. A number of recent posts have focused specifically on some of the more advanced features within Google AdWords. While these are useful tips, they do often require the reader to have at least […]

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