Website Performance Archives - Aillum Tue, 13 Jan 2026 12:43:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.5 Improving User Experience For Websites https://www.aillum.com/blog/improving-user-experience-for-websites/ Tue, 13 Jan 2026 12:43:46 +0000 https://www.aillum.com/?p=5329 In digital marketing and website optimisation, business owners often focus only on driving traffic. Whether that’s through implementing SEO best practices, cost-effective PPC campaigns through platforms such as Google Ads, Microsoft Ads or Facebook Ads, or engaging with potential customers on social media. One important thing to consider though, is what happens once that traffic […]

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]]> 5 Ways Keyword Research Can Help Your Business Grow Online https://www.aillum.com/blog/5-ways-keyword-research-can-help-your-business-grow-online/ Mon, 31 Mar 2025 13:29:16 +0000 https://www.aillum.com/?p=5290 For any online business looking to improve their digital presence, keyword research is the backbone of any successful online marketing strategy. Whether you’re focused on SEO, paid ads, or digital marketing in general, understanding the keywords that your target audience uses can get your website out to new customers and propel your online business to […]

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]]> What is Page Indexing? https://www.aillum.com/blog/what-is-page-indexing/ Wed, 22 Jan 2025 11:05:22 +0000 https://www.aillum.com/?p=5280 In the world of SEO, page indexing is an important process used by search engines such as Google and Bing, involving a detailed scanning, analysis, and storage of web page information. Through page indexing, search engines can build a database of web pages, making them accessible to users searching for relevant content when entering search […]

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]]> 5 A/B Testing Mistakes: How to Avoid Making Them and Increase Your Conversion Rates https://www.aillum.com/blog/5-a-b-testing-mistakes-how-to-avoid-making-them-and-increase-your-conversion-rates/ Tue, 12 Mar 2024 13:36:39 +0000 https://www.aillum.com/?p=4376 A/B Testing, also known as split testing, is a powerful method for optimising user experiences, conversions, and other key metrics. A/B Testing is a fantastic, cost effective method for increasing your conversion rates. However, there are many businesses that stumble into avoidable pitfalls when conducting A/B tests on their website. Today we’ll be looking at […]

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]]> How Heat Maps Can Help You Understand Your Website Visitors https://www.aillum.com/blog/how-heat-maps-can-help-you-understand-your-website-visitors/ Thu, 07 Dec 2023 16:05:09 +0000 https://www.aillum.com/?p=4152 Heat maps are a powerful tool for understanding what users do on your website pages. They can show you where users click, how far they scroll, and what they look at (or ignore) when on your website. What is a Heat Map? A heat map is a visual representation of data where values are depicted […]

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]]> 5 Benefits Of Using Call-to-Actions On Your Website https://www.aillum.com/blog/5-benefits-of-using-call-to-actions-on-your-website/ Tue, 10 Oct 2023 10:12:49 +0000 https://www.aillum.com/?p=4026 Call-To-Actions (CTAs) are an essential part of any website. They can help guide visitors to take specific actions to complete your online business goals. These include actions such as making a purchase of a product or service, contacting your online business, or signing up for your mailing list. Today we’ll explore the five benefits of […]

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]]> 5 Types Of A/B Tests To Improve Your Website https://www.aillum.com/blog/5-types-of-a-b-tests-to-improve-your-website/ Tue, 12 Sep 2023 10:28:58 +0000 https://www.aillum.com/?p=3914 When looking to make your website perform better, A/B testing is a fantastic method to reach that goal. Today we’ll provide you with 5 types of A/B tests that you can use to help improve website performance of your online business. What is an A/B Test? An A/B test will compare two or more versions […]

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]]> 7 Causes of High Bounce Rate On Websites https://www.aillum.com/blog/7-causes-of-high-bounce-rate-on-websites/ Mon, 13 Mar 2023 17:42:48 +0000 https://www.aillum.com/?p=3760 One of the defining metrics of web page performance is the bounce rate. Explore some of the most common causes of high bounce rate and our tips on how to create a more engaging website for your online business. In digital marketing, website performance is measured by a large number of factors and different metrics. […]

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]]> 5 Benefits of Creating and Optimising Landing Pages https://www.aillum.com/blog/5-benefits-of-creating-and-optimising-landing-pages/ Tue, 14 Feb 2023 10:44:50 +0000 https://www.aillum.com/?p=3665 Paid ads, email marketing, search engine optimisation and social media can all be digital marketing techniques that get potential customers to visit your website. Having a dedicated landing page to receive the visitors from your digital marketing campaigns is a vital step in convincing those visitors to stay on your website and convert to customers. […]

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]]> 10 Paid Advertising Tips For The Festive Season https://www.aillum.com/blog/10-paid-advertising-tips-for-the-festive-season/ Mon, 12 Dec 2022 12:01:15 +0000 https://www.aillum.com/?p=3610 With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most of the festive season with our 10 digital tips for December. This time of year is often quite hectic for all of us, even outside of business hours! Presents need to be picked and […]

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