10th October 2023
Call-To-Actions (CTAs) are an essential part of any website. They can help guide visitors to take specific actions to complete your online business goals.
These include actions such as making a purchase of a product or service, contacting your online business, or signing up for your mailing list. Today we’ll explore the five benefits of using Call-To-Actions on your website that can boost your website performance.
CTAs can motivate visitors to interact and engage more deeply with your brand and services. By guiding them to take specific actions, you can encourage them to explore the products or services that are most important to you, or best represent the message of your online business and marketing.
Some examples of Calls-to-Actions. In this case the “Find out more” buttons.
For our own website, we have our main 3 core services on our homepage. These CTAs are designed to enable customers to quickly access our services and find out if what we offer is what they are looking for. For many different types of online business, this can help build trust and establish a relationship with potential customers.
A set of well-designed CTAs can effectively convert visitors into leads or customers for your online business. When you have visitors navigating your website it’s important to help direct them to the web pages you want them to see. This is especially true if you need to provide them with a lot of information, which can obscure your regular links and navigation.
By providing clear and compelling calls-to-action, you can encourage visitors to take the next step in their journey towards a purchase or enquiry.
Even on text-heavy pages, a well placed CTA can help your visitors convert to full on customers.
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CTAs can also encourage visitors to subscribe to your email campaigns and allow you to nurture leads and build long lasting relationships with your customers, or potential customers. An email newsletter can provide valuable content, such as:
By introducing a CTA for your mailing list (like ours above!) it becomes easier to convince visitors to take that step for extra, beneficial content, which you can use to keep subscribers engaged and informed about your brand and services.
Emails and newsletters aside, CTAs themselves provide an opportunity to share valuable information and inform visitors about what your online business can offer. CTAs can be used to provide additional information, such as:
By highlighting the benefits of your products or services, you can help visitors understand how they can benefit from engaging with your online business and becoming a customer.
With the vast majority of visitors using some kind of social media, using engaging CTAs can prompt visitors to share your content or recommend your online business to others. By providing social sharing buttons or referral incentives at key points on your website, you can encourage visitors to spread (positive!) words about your products or services.
Social buttons are subtle but powerful CTAs to help visitors share your content.
While many websites (including our own) will include social links in the footer or on the homepage, social button CTAs can be included below products and allow visitors to quickly share what they like. For example, you’ll find some additional social sharing CTAs at the very end of this blog post (so be sure to click one!).
CTAs play a crucial role in guiding users through their journey on a website, increasing usability, and ultimately driving conversions and providing you with new customers. We’d recommend you review their implementation the next time you review your website.
There are many other benefits of using CTAs that we’ve not included today, but these are the top 5 reasons we think you should be using them! By incorporating compelling CTAs, you can enhance user experience for your visitors and encourage them to fulfil the goals of your online business.