Google Ads Archives - Aillum Tue, 23 Jun 2026 10:22:42 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.7 Google Ads Recommendations: Benefits & Drawbacks of Clicking Apply https://www.aillum.com/blog/google-ads-recommendations-benefits-drawbacks-of-clicking-apply/ Tue, 23 Jun 2026 10:22:42 +0000 https://www.aillum.com/?p=5351 Log into almost any Google Ads account today, and one of the first things that will grab your attention is the Optimisation Score. Ranging from 0% to 100%, this is designed to show you how well Google thinks your campaign is set up. Right next to it, you’ll find a long list of recommendations, each […]

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]]> Key Benefits of Remarketing With Paid Ads https://www.aillum.com/blog/key-benefits-of-remarketing-with-paid-ads/ Mon, 21 Jul 2025 14:56:07 +0000 https://www.aillum.com/?p=5316 New customers are always welcome to any online business, but what happens to those potential customers who visit your website and don’t convert immediately? This is where remarketing, a very useful (and often underutilised) strategy in paid advertising platforms, such as Google Ads and Microsoft Ads, becomes vital. By re-engaging with users who have previously […]

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]]> The Do’s and Don’ts of Display Advertising in Google Ads and Microsoft Ads https://www.aillum.com/blog/the-dos-and-donts-of-display-advertising-in-google-ads-and-microsoft-ads/ Thu, 11 Jul 2024 10:56:58 +0000 https://www.aillum.com/?p=5226 Display advertising stands as a vital component of digital marketing, offering existing users and potential new customers a visual medium through which businesses can showcase their brand online. When it comes to using Google Ads and Microsoft Ads effectively, there are specific best practices and pitfalls to avoid to increase the performance of your paid […]

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]]> 3 Benefits Of Using Pay Per Click (PPC) Ads https://www.aillum.com/blog/3-benefits-of-using-pay-per-click-ppc-ads/ Thu, 11 Jan 2024 16:16:21 +0000 https://www.aillum.com/?p=4242 Pay Per Click (PPC) advertising is a popular form of online advertising that allows advertisers to place ads on search engine results pages (SERPs), websites, and social media platforms. To help you make the most of your PPC marketing, we will discuss three useful benefits of using PPC ads to bolster your digital marketing. 1. […]

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]]> 5 Benefits of Using Sitelinks With Paid Ads https://www.aillum.com/blog/5-benefits-of-using-sitelinks-with-paid-ads/ Tue, 14 Nov 2023 11:33:24 +0000 https://www.aillum.com/?p=4088 With paid ads there are often opportunities for including additional information to make sure you get the most out of your (paid) click. Sitelinks can help direct your customers straight to the most relevant landing page without relying on additional ads. What are Sitelinks? Sitelinks are ad extensions (now called “Assets” in Google Ads) that […]

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]]> Should You Use a Brand Campaign With Paid Ads? https://www.aillum.com/blog/should-you-use-a-brand-campaign-with-paid-ads/ Mon, 09 Jan 2023 15:14:10 +0000 https://www.aillum.com/?p=3631 Brand campaigns are powerful tools in digital marketing and paid advertising. They have a lot of benefits, but a few downsides too. Discover if using a brand campaign is right for your online business. What is a Brand Campaign? As the name suggests a brand campaign contains your business name and represents your actual company. […]

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]]> Google Ads – How to Stop Display Ads Being Shown in Mobile Apps https://www.aillum.com/blog/google-ads-how-to-stop-display-ads-being-shown-in-mobile-apps/ Fri, 04 Nov 2022 11:57:53 +0000 https://www.aillum.com/?p=3545 Display advertising is an effective way to get your paid ads seen by more potential customers and to make your brand easily recognisable. However if they appear on all kinds of mobile apps, then your digital marketing might not be as cost effective as it could be. What is display advertising? Regular text-based ads that […]

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]]> Paid Search Ads – What is Impression Share? https://www.aillum.com/blog/paid-search-ads-what-is-impression-share/ Mon, 10 Oct 2022 15:51:35 +0000 https://www.aillum.com/?p=3514 Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your paid digital marketing ads online. When it comes to metrics in online paid advertising, most of the attention is given to the mainstream performance indicators. These are usually clicks, impressions, click through rates and […]

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]]> 7 Bidding Strategies To Use in Google Ads https://www.aillum.com/blog/7-bidding-strategies-to-use-in-google-ads/ Fri, 06 May 2022 12:12:34 +0000 https://www.aillum.com/?p=3335 When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose from. Find out which you should use to get the most out of your digital marketing campaigns. What is a bidding strategy? Every paid search campaign requires a bidding strategy to be selected in […]

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]]> What are Image Extensions and why should you use them? https://www.aillum.com/blog/what-are-image-extensions-and-why-should-you-use-them/ Mon, 10 Jan 2022 10:09:05 +0000 https://www.aillum.com/?p=3214 When performing paid search advertising with Google Ads or Microsoft Ads, using image extensions to attach images to your paid ads can add a lot of value and increase the likelihood that a potential customer will click through to your website. Happy New Year from Aillum! Over the past few months we’ve talked about images […]

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