Marketing Research Archives - Aillum Tue, 19 Dec 2023 12:24:53 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Tip 28 of 31: Use the research tools at your disposal to understand what customers will search for! https://www.aillum.com/blog/tip-28-of-31-use-the-research-tools-at-your-disposal-to-understand-what-customers-will-search-for/ Tue, 28 Jul 2020 06:00:17 +0000 https://www.aillum.com/?p=2424 We have so many more research tools at our disposal nowadays, compared to 20 years ago, meaning we’ve great access to insights when building our businesses. Graham Cook of RSVP Design joins us for tip 28 to offer advice on using those tools to better understand what customers might search for. To keep up with […]

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]]> Tip 19 of 31: Signup to a Bookmarking Tool and Organise your Digital Marketing Research! https://www.aillum.com/blog/tip-19-of-31-signup-to-a-bookmarking-tool-and-organise-your-digital-marketing-research/ Sun, 19 Jul 2020 06:00:41 +0000 https://www.aillum.com/?p=2292 We hope you’re finding this series of tips useful, but you should also be doing other research as part of bringing your business out of Lockdown and improving your Digital Marketing. Tip 19 is all about collecting and organising that research to give you plenty of evening reading! To keep up with all 31 tips, […]

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]]> Tip 15 of 31: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour https://www.aillum.com/blog/tip-15-of-31-heat-mapping-setup-easy-to-use-visual-reports-on-website-user-behaviour/ Wed, 15 Jul 2020 06:00:52 +0000 https://www.aillum.com/?p=2250 Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has the time. Heat Mapping offers a quicker / visual way to evaluate user behaviour. So tip 15 is all about setting up a free heat mapping account and getting started. To keep up with […]

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]]> Tip 11 of 31: Start using Google Trends to help with Keyword Research https://www.aillum.com/blog/tip-11-of-31-start-using-google-trends-to-help-with-keyword-research/ Sat, 11 Jul 2020 06:00:43 +0000 https://www.aillum.com/?p=2170 Keyword Research is important. Understanding how users search, when they search and what language / terminology variations they use can be incredibly helpful when it comes to writing content, producing ads and writing social posts. Tip 11 aims to get you started on your keyword research journey, free! To keep up with all 31 tips, […]

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]]> Merry Christmas From Aillum https://www.aillum.com/blog/merry-christmas-from-aillum-2019/ Wed, 25 Dec 2019 23:55:36 +0000 https://www.aillum.com/?p=1913 Festive greetings to you! We’ve had a very busy year here at Aillum, with a lot of exciting events and happenings that we’ve been involved with. We have thoroughly enjoyed 2019 and are looking forward to continuing making digital accountable and helping you grow your online business in the years to come. Aillum in 2019 […]

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]]> Google Analytics: Creating A Website Remarketing List https://www.aillum.com/blog/google-analytics-creating-a-website-remarketing-list/ Thu, 01 Oct 2015 09:55:33 +0000 http://www.aillum.com/?p=666 Sometimes, when you are displaying your adverts to people, the same ones over and over will simply not do. Usually, your adverts in Google AdWords will introduce your products and services to potential customers, for the first time. This is effective, but what about the people who have already visited your site once already? It […]

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]]> 3 Google AdWords Keyword Tips to help you Better Target your Audiences https://www.aillum.com/blog/3-google-adwords-keyword-tips-to-help-you-better-target-your-audiences/ Thu, 18 Jun 2015 21:25:52 +0000 http://www.aillum.com/?p=590 Many businesses only scratch the surface when it comes to using Google Adwords. Often, a basic Adwords Campaign is created, using keywords that loosely relate to a business service, product or brand, a little money (or in some cases a lot!) is then thrown at it, and immediate results are expected. The various filters, reports […]

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]]> Age and Gender: Find out more about the people looking at your website https://www.aillum.com/blog/age-and-gender-find-out-more-about-the-people-looking-at-your-website/ Thu, 28 May 2015 21:17:17 +0000 http://www.aillum.com/?p=578 Companies are always adding to their online profiles, from websites to social media, to improve their business, get their name out there, and make their services better for their own customers. Sometimes it’s a little upgrade, a brand new feature, or entirely new territory for that company. Any changes that are made, however small, can […]

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