Reporting Archives - Aillum Wed, 15 May 2024 09:15:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.6 4 Google Tools To Link With Google Analytics 4 https://www.aillum.com/blog/4-google-tools-to-link-with-google-analytics-4/ Tue, 08 Aug 2023 10:28:11 +0000 https://www.aillum.com/?p=3851 Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It offers several new features and integrations that can help you better understand your website’s traffic and user behaviour. One of the most powerful ways to enhance the functionality of GA4 is by linking it with other Google tools, such as Google […]

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]]> 5 Reasons You Should Set Up GA4 https://www.aillum.com/blog/5-reasons-you-should-set-up-ga4/ Tue, 09 May 2023 11:24:48 +0000 https://www.aillum.com/?p=3824 With Universal Analytics now less than 2 months away from sunsetting, upgrading to Google Analytics 4 should now be a priority for your online business. Starting in July 2023 (less than 60 days away), Google Analytics in its current form, Universal Analytics (UA), will stop recording data completely. To continue recording visitors and tracking events […]

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]]> How to set up Site Search Tracking in Google Analytics 4 https://www.aillum.com/blog/how-to-set-up-site-search-tracking-in-google-analytics-4/ Tue, 11 Apr 2023 10:50:28 +0000 https://www.aillum.com/?p=3782 One of the most important and overlooked methods of understanding your audience is site search tracking. Knowing exactly what users are looking for on your website can help you make informed decisions about what content and services are the most important to your potential customers. What is Site Search Tracking in Google Analytics 4? The […]

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]]> 7 Causes of High Bounce Rate On Websites https://www.aillum.com/blog/7-causes-of-high-bounce-rate-on-websites/ Mon, 13 Mar 2023 17:42:48 +0000 https://www.aillum.com/?p=3760 One of the defining metrics of web page performance is the bounce rate. Explore some of the most common causes of high bounce rate and our tips on how to create a more engaging website for your online business. In digital marketing, website performance is measured by a large number of factors and different metrics. […]

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]]> 10 Paid Advertising Tips For The Festive Season https://www.aillum.com/blog/10-paid-advertising-tips-for-the-festive-season/ Mon, 12 Dec 2022 12:01:15 +0000 https://www.aillum.com/?p=3610 With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most of the festive season with our 10 digital tips for December. This time of year is often quite hectic for all of us, even outside of business hours! Presents need to be picked and […]

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]]> How To Set Up IP Filters in Google Analytics 4 https://www.aillum.com/blog/how-to-set-up-ip-filters-in-google-analytics-4/ Mon, 08 Aug 2022 13:44:26 +0000 https://www.aillum.com/?p=3436 When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will prevent you and your staff from skewing the data and keep your reporting accurate. When recording data from your website in Google Analytics, it should always be as accurate as possible. One detail that […]

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]]> Customising Your Collections & Reporting in GA4 https://www.aillum.com/blog/customising-your-collections-and-reporting-in-ga4/ Mon, 11 Jul 2022 13:22:48 +0000 https://www.aillum.com/?p=3384 Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn how to customise your reports in GA4 to better understand how your website and digital marketing efforts are performing. Report Navigation The Google Analytics 4 reporting interface can be quite a shift if you […]

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]]> Setting Up Conversions in Google Analytics 4 https://www.aillum.com/blog/setting-up-conversions-in-google-analytics-4/ Thu, 09 Jun 2022 13:29:47 +0000 https://www.aillum.com/?p=3352 You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how to set them up to continue tracking your online business and digital marketing performance in a GA4 property. What is a Goal in Google Analytics 4? In Universal Analytics, which will be sunsetting in […]

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]]> Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics https://www.aillum.com/blog/understanding-website-traffic-sources-in-google-analytics-4-and-universal-analytics/ Mon, 07 Mar 2022 14:33:32 +0000 https://www.aillum.com/?p=3275 If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report can help you understand the origin of your traffic and provide insights into your online audience. What is the Source / Medium report? All of the visitors that reach your website will be recorded […]

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]]> What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2 https://www.aillum.com/blog/what-are-ctr-bounce-rates-conversions-and-engagement-digital-metrics-part-2/ Fri, 04 Jun 2021 08:51:31 +0000 https://www.aillum.com/?p=2919 Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics that are commonly used and how they can be useful for your business online. These metrics tend to be a bit more techy, but all the more reason to read ahead! 1. Click Through […]

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