Social Media Archives - Aillum Wed, 15 May 2024 08:59:43 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Digital Marketing Roundup Q3 2021: 10 Useful articles you should read or bookmark! https://www.aillum.com/blog/digital-marketing-roundup-q3-2021-10-useful-articles-you-should-read-or-bookmark/ Wed, 29 Sep 2021 12:58:19 +0000 https://www.aillum.com/?p=3020 We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So we thought we’d start posting a quarterly round up of the top 10 articles we’ve found, shared or read that we recommend you go and read! Note: All links go to external sites. All […]

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]]> What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2 https://www.aillum.com/blog/what-are-ctr-bounce-rates-conversions-and-engagement-digital-metrics-part-2/ Fri, 04 Jun 2021 08:51:31 +0000 https://www.aillum.com/?p=2919 Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics that are commonly used and how they can be useful for your business online. These metrics tend to be a bit more techy, but all the more reason to read ahead! 1. Click Through […]

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]]> What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1 https://www.aillum.com/blog/what-are-users-sessions-reach-and-impressions-digital-metrics-part-1/ Sat, 08 May 2021 08:38:01 +0000 https://www.aillum.com/?p=2892 When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you might not be familiar with: Sessions, Impressions, Conversions, Reach and more!. These are known as metrics and they are incredibly important when it comes to improving your digital marketing efforts. In this blog we […]

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]]> Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark! https://www.aillum.com/blog/q1-roundup-10-useful-digital-marketing-articles-you-should-read-or-bookmark/ Wed, 24 Mar 2021 11:39:29 +0000 https://www.aillum.com/?p=2850 We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So we thought we’d start posting a quarterly round up of the top 10 articles we’ve found, shared or read that we recommend you go and read! 10 Useful Digital Marketing Articles we found in […]

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]]> Tip 27 of 31: Start using the Instagram Insights Post Report https://www.aillum.com/blog/tip-27-of-31-start-using-the-instagram-insights-post-report/ Mon, 27 Jul 2020 06:00:38 +0000 https://www.aillum.com/?p=2421 Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their audience, which slowly eats away at their desire to keep using it. Tip 27 aims to address that by introducing a report that offers deep insights into previous post performance. To keep up with […]

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]]> Tip 25 of 31: Review and Optimise your LinkedIn Experience Descriptions, past and present! https://www.aillum.com/blog/tip-25-of-31-review-and-optimise-your-linkedin-experience-descriptions-past-and-present/ Sat, 25 Jul 2020 06:00:50 +0000 https://www.aillum.com/?p=2397 The Experience section of your LinkedIn profile is part of the internal LinkedIn search function, and your profile is also generally Search Engine friendly (Google, Bing). Tip 25 is focused on optimising that experience section to improve your chances of appearing in LinkedIn Search results and general organic search engines. To keep up with all […]

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]]> Tip 16 of 31: Facebook Insights Posts Report – Use it to help develop a posting schedule https://www.aillum.com/blog/tip-16-of-31-facebook-insights-posts-report-use-it-to-help-develop-a-posting-schedule/ Thu, 16 Jul 2020 06:00:59 +0000 https://www.aillum.com/?p=2260 Over the years we’ve seen a lot of hands go up when we ask who uses Facebook for business, but not so many go up when we ask who uses Facebook Insights – the analytics behind your activity. So tip 16 is all about trying to get you starting to look, by introducing the Posts […]

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]]> Tip 14 of 31: Register your TikTok Username and Familiarise yourself with the Platform now! https://www.aillum.com/blog/tip-14-of-31-register-your-tiktok-username-and-familiarise-yourself-with-the-platform-now/ Tue, 14 Jul 2020 06:00:11 +0000 https://www.aillum.com/?p=2209 Our 14th tip is brought to us by Colin Kelly from Comsteria. With so many companies still unsure how TikTok could fit within their business, Colin kindly gave some of his time to offer some excellent tips to get you started and interested in the potential of the platform. To keep up with all 31 […]

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]]> Tip 09 of 31: Make Hashtag use easier by building your own Hashtag lists! https://www.aillum.com/blog/tip-09-of-31-make-hashtag-use-easier-by-building-your-own-hashtag-lists/ Thu, 09 Jul 2020 06:00:29 +0000 https://www.aillum.com/?p=2138 “Hashtags! Which should I use? How many? Which are best? Don’t they take forever to find and type? Too confusing … I’ll just not bother using them!”. Tip 9 is all about making hashtags easier to use, by cutting down the research time long term. To keep up with all 31 tips, visit the full […]

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]]> Tip 07 of 31: Use Followerwonk to get more detailed Analytics from your Twitter Account https://www.aillum.com/blog/tip-07-of-31-use-followerwonk-to-get-more-detailed-analytics-from-your-twitter-account/ Tue, 07 Jul 2020 06:00:30 +0000 https://www.aillum.com/?p=2106 Our 7th tip is brought to us by guest Gary Ennis from NS Design. NS Design are well known for their specialist Social Media training, and Gary kindly offered some of his time to discuss some of the benefits of using Followerwonk to better understand your Twitter performance. To keep up with all 31 tips, […]

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