Search - General Archives - Aillum https://www.aillum.com/blog/category/search-general/ Mon, 21 Oct 2024 09:58:13 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Google Search Console vs. Google Analytics: What’s the Difference? https://www.aillum.com/blog/google-search-console-vs-google-analytics-whats-the-difference/ Tue, 15 Oct 2024 10:00:20 +0000 https://www.aillum.com/?p=5259 In the digital marketing landscape, there are two tools that stand out for their ability to provide meaningful and useful insights into website performance: Google Search Console (GSC) and Google Analytics (GA). While both of the tools are essential, they serve distinct purposes and offer unique benefits from each other. Today we’ll explore these tools […]

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]]> 5 Benefits of Optimising Your Meta Titles and Meta Descriptions https://www.aillum.com/blog/5-benefits-of-optimising-your-meta-titles-and-meta-descriptions/ Wed, 11 Sep 2024 10:13:17 +0000 https://www.aillum.com/?p=5247 In the competitive world of SEO and organic search traffic, optimising every aspect of your website is crucial. Meta titles and meta descriptions are two key elements that can significantly impact your website’s organic performance. Today we’ll go over five unique benefits of updating and optimising each of these features, and why doing so is […]

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]]> 5 Image Optimisation Tips to Improve Your Organic Traffic https://www.aillum.com/blog/5-image-optimisation-tips-to-improve-your-organic-traffic/ Fri, 10 Dec 2021 10:44:46 +0000 https://www.aillum.com/?p=3166 A variety of factors can affect how easy it is to find your website online. Discover how your images can be optimised to help your website rank better in search engines such as Google and Bing and boost organic traffic to your website. As we mentioned briefly in our previous post on Image Optimisation for […]

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]]> Optimising Google My Business: 5 Tips to get you started! https://www.aillum.com/blog/optimising-google-my-business-5-tips-to-get-you-started/ Mon, 21 Dec 2020 12:54:43 +0000 https://www.aillum.com/?p=2761 Google My Business is a vital part of getting your business noticed online, particularly for local searches. If you don’t use it already we highly recommend getting it set up, as it will provide you with more opportunities to appear in Google search results! It’s potential positive impact on business is such that Google recently […]

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]]> Tip 11 of 31: Start using Google Trends to help with Keyword Research https://www.aillum.com/blog/tip-11-of-31-start-using-google-trends-to-help-with-keyword-research/ Sat, 11 Jul 2020 06:00:43 +0000 https://www.aillum.com/?p=2170 Keyword Research is important. Understanding how users search, when they search and what language / terminology variations they use can be incredibly helpful when it comes to writing content, producing ads and writing social posts. Tip 11 aims to get you started on your keyword research journey, free! To keep up with all 31 tips, […]

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]]> Tip 06 of 31: Ensure Search Console is Setup and Running on your Website https://www.aillum.com/blog/tip-06-of-31-ensure-search-console-is-setup-and-running-on-your-website/ Mon, 06 Jul 2020 06:00:12 +0000 https://www.aillum.com/?p=2092 We’re always surprised just how little Google Search Console is used by businesses. It’s an incredibly useful tool, with great insights into your organic search performance. With reports on keywords, pages and errors, tip 6 is all about getting search console setup and running on your website. To keep up with all 31 tips, visit […]

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]]> Google Search Operators – 5 Useful Ways to Refine your Searches in Google https://www.aillum.com/blog/google-search-operators-5-useful-ways-to-refine-your-searches-in-google/ Wed, 02 Jul 2014 09:55:07 +0000 http://www.aillum.com/?p=535 The topic of Search Operators has come up a number of times in recent conversations with colleagues and clients, through some general chat about search. As a result, we’ve learned that a lot of people don’t know what search operators are, let alone the volume of them that exist, or how they can help refine […]

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