Bing Ads Archives - Aillum Thu, 16 May 2024 11:56:39 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 3 Ways to Use Microsoft Advertising to Drive More Traffic and Engagement to Your Website https://www.aillum.com/blog/3-ways-to-use-microsoft-advertising-to-drive-more-traffic-and-engagement-to-your-website/ Mon, 12 Feb 2024 12:06:49 +0000 https://www.aillum.com/?p=4309 Microsoft Advertising, formerly known as Bing Ads, is a powerful online advertising platform that allows you to reach millions of potential customers across the Microsoft Search Network, which includes Bing, Yahoo, DuckDuckGo, and other partner websites. Microsoft Advertising also offers exclusive access to audiences on Netflix, Cortana, Office, and Edge, as well as display, video, […]

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]]> What are Image Extensions and why should you use them? https://www.aillum.com/blog/what-are-image-extensions-and-why-should-you-use-them/ Mon, 10 Jan 2022 10:09:05 +0000 https://www.aillum.com/?p=3214 When performing paid search advertising with Google Ads or Microsoft Ads, using image extensions to attach images to your paid ads can add a lot of value and increase the likelihood that a potential customer will click through to your website. Happy New Year from Aillum! Over the past few months we’ve talked about images […]

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]]> What exactly are Responsive Search Ads? https://www.aillum.com/blog/what-exactly-are-responsive-search-ads/ Thu, 07 Oct 2021 10:05:40 +0000 https://www.aillum.com/?p=3040 If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the current default ad type on many paid digital marketing platforms and understanding what they are and how they function is vital to effective digital advertising. What is a responsive search ad? With the recent […]

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]]> Digital Marketing Roundup Q3 2021: 10 Useful articles you should read or bookmark! https://www.aillum.com/blog/digital-marketing-roundup-q3-2021-10-useful-articles-you-should-read-or-bookmark/ Wed, 29 Sep 2021 12:58:19 +0000 https://www.aillum.com/?p=3020 We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So we thought we’d start posting a quarterly round up of the top 10 articles we’ve found, shared or read that we recommend you go and read! Note: All links go to external sites. All […]

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]]> Why you should consider using Microsoft Advertising https://www.aillum.com/blog/why-you-should-consider-using-microsoft-advertising/ Fri, 03 Sep 2021 12:44:07 +0000 https://www.aillum.com/?p=3000 Using Microsoft Advertising alongside your current digital marketing efforts can give you access to new audiences who may have never heard of your online business before. When it comes to paid search ads online, Google is not the only option available to digital marketers. While it is the largest, the Google Search Network is only […]

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]]> Google Ads Negative Keywords: What they are and how to use them https://www.aillum.com/blog/google-ads-negative-keywords-what-they-are-and-how-to-use-them/ Thu, 08 Apr 2021 09:45:17 +0000 https://www.aillum.com/?p=2872 Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly for those new to paid advertising. However identifying negative keywords, terms that you don’t want to receive clicks from, can have a significant impact on how efficiently your advertising budget is spent. If you’re […]

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]]> Doing More With Google Ads: Import Your Campaigns Into Bing Ads https://www.aillum.com/blog/doing-more-with-google-ads-import-your-campaigns-into-bing-ads/ Wed, 15 Aug 2018 12:37:40 +0000 https://www.aillum.com/?p=1078 Have you ever thought about expanding the reach of your Google Ads (formerly Google AdWords)? You may be aware of various other CPC platforms out there, and the thought of setting an account up from scratch all over again can be overwhelming. Especially if it’s going to be similar to the work you have already […]

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]]> Tracking Bing Ads within Google Analytics – Free Custom Report! https://www.aillum.com/blog/tracking-bing-ads-within-google-analytics-free-custom-report/ Fri, 06 Dec 2013 13:10:18 +0000 http://www.aillum.com/?p=470 If you try to promote your website via organic search, and you use Google Analytics to monitor site traffic, you’ll probably be well aware that Google generally drives far more traffic than any of the other organic search engines, such as Bing or Ask. The same balance of traffic generating power also exists within Paid […]

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