• Analysis & Improvement

Initial Assessment, Performance Improvement, and Peace of Mind for the long term!

Helping you analyse performance of digital, recommending changes for improvement, thoroughly testing solutions to avoid costly false starts, and working with you and your web team to implement any changes.

A staged approach based on testing

Constant feedback on performance

No large up front costs or fees

No forcing of long term contracts

Our Analytics approach is focused entirely around the customers needs.

The client is constantly in the loop, learning along the way. Incremental improvements are constantly being recommended and implemented to improve performance. We offer three basic packages, each of which can be tailored to your specific needs.

The Aillum Analytics
Quick Assessment

A low cost commitment free evaluation of the setup and effectiveness of your digital tools. The output will be a clear list of initial actions and recommendations to be implemented to start improving the impact of your digital efforts.

The Aillum Analytics
Performance Driver

Typically a 2-3 month improvement process, offering a deeper dive into various aspects of your digital efforts. The purpose is to establish the trends and solutions that will help deliver long term performance and understanding improvements.

The Aillum Analytics
Peace of Mind Service

Our peace of mind service is a quick quarterly check that all is well, that your digital efforts, tracking setup and performance have not taken a drastic turn for the worse. We’ll report any issues, as well as highlighting any new potential improvements we find.

Some Tools & Techniques we’ll use:

Conversation!

Regular conversation & brainstorming, are two of the best ways to move forward,¬†whether over the phone or face-to-face, 5 minutes or 3hrs.¬†Let’s chat!

Google Analytics

Track user behaviours. Understand where site visitors come from, who they are and what they do (or don’t do!) while on your website.

Campaign Tracking

All part of setup! Campaign Tracking will ensure a higher percentage of traffic coming to your website is being attributed to the correct marketing activities.

Google Tag Manager

A rule based solution to make tracking setup easier … and with some nice features helping you understand how people interact with videos, scrolling and more!

Heat Mapping

Not a fan of columns and rows of data? We’ll introduce you to heat mapping, providing an easy to understand visual insight into how users are navigating your website.

Data Studio

Advanced reporting, allowing you to automatically collect the data required to allow you to concentrate on “what to do next”, and start improving performance.

Google Ads

A marketing tool, yes, but also a powerful tool through which you can test landing pages, keywords, calls-to-action, sales hooks and more.

A/B Testing

A more robust method of testing, with statistical outcomes, it helps you make change based on performance data.

Search Console

Keywords, keywords, keywords. Whether it’s search, site content, social posts or email subject lines, Search Console can help you understand user language.