Digital Marketing Analysis & Improvement
No High Upfront or Hidden Fees
No Forced Long Term Contracts
A Staged Approach Based on Testing
Constant Feedback on Performance
Our Analytics approach to digital marketing strategy is focused entirely around the customers needs.
The client is constantly in the loop, learning along the way. Incremental improvements are constantly being recommended and implemented to improve performance. We offer three basic packages, each of which can be tailored to your specific needs.
Some Tools & Techniques we’ll use:
Conversation!
Regular conversation & brainstorming, are two of the best ways to move forward, whether over the phone or face-to-face, 5 minutes or 3hrs. Let’s chat!
Google Analytics
Track user behaviours. Understand where site visitors come from, who they are and what they do (or don’t do!) while on your website.
Campaign Tracking
All part of setup! Campaign Tracking will ensure a higher percentage of traffic coming to your website is being attributed to the correct marketing activities.
Google Tag Manager
A rule based solution to make tracking setup easier … and with some nice features helping you understand how people interact with videos, scrolling and more!
Heat Mapping
Not a fan of columns and rows of data? We’ll introduce you to heat mapping, providing an easy to understand visual insight into how users are navigating your website.
Data Studio
Advanced reporting, allowing you to automatically collect the data required to allow you to concentrate on “what to do next”, and start improving performance.
Google Ads
A marketing tool, yes, but also a powerful tool through which you can test landing pages, keywords, calls-to-action, sales hooks and more.
A/B Testing
A more robust method of testing, with statistical outcomes, it helps you make change based on performance data.
Search Console
Keywords, keywords, keywords. Whether it’s search, site content, social posts or email subject lines, Search Console can help you understand user language.
The Website Audit
A low cost commitment free way to evaluate the effectiveness of your digital efforts. Get recommendations and the start of a digital improvement plan for your business!