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    News & Updates

9th September 2022

What Conversions Should You Be Tracking in Google Analytics?

Tracking conversions in Google Analytics is one of the best ways to measure the performance of digital marketing. Choosing the right…

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8th August 2022

How To Set Up IP Filters in Google Analytics 4

When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…

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11th July 2022

Customising Your Collections & Reporting in GA4

Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…

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9th June 2022

Setting Up Conversions in Google Analytics 4

You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…

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6th May 2022

7 Bidding Strategies To Use in Google Ads

When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose…

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12th April 2022

A/B Testing: 4 Types Of A/B Tests To Try On Your Website!

In the world of digital marketing there are a variety of A/B testing techniques you can use to improve your website’s…

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7th March 2022

Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics

If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…

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7th February 2022

5 Free Keyword Research Tools

To ensure your digital marketing campaigns are as effective as possible, you should be doing keyword research regularly. We’ve compiled a…

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10th January 2022

What are Image Extensions and why should you use them?

When performing paid search advertising with Google Ads or Microsoft Ads, using image extensions to attach images to your paid ads…

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10th December 2021

5 Image Optimisation Tips to Improve Your Organic Traffic

A variety of factors can affect how easy it is to find your website online. Discover how your images can be…

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