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    News & Updates

10th June 2019

Destination Goals in Google Analytics – The What, Why & How

There are a number of ways to track different types of performance in Google Analytics. One of the most important is…

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11th April 2019

5 Top Reasons why you should consider A/B Testing for your business

What is A/B Testing? A/B testing (also known occasionally as split testing) is the process of testing different variations of the…

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13th March 2019

Google Ads – Outstream Video Ads

What are Outstream Video Ads? These are a category of ad that you have no doubt seen when browsing websites, a…

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31st January 2019

Ads Settings: Customise Your Ads Experience

Last year, Google launched a feature called Google Ads Personalisation. This is a collection of information and settings within your Google…

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7th November 2018

Mobile Speed Scores: Finding Performance Issues

In Google Ads, there is a relatively new feature available. Fully integrated already, the mobile speed score metric is a new…

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16th October 2018

Google Ads – New Responsive Search Ads

As anyone who currently uses Google Ads knows, creating an effective search ad can be quite a process. Sometimes this process…

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11th September 2018

Expanded Text Ads: Google’s Latest Update

In case you haven’t updated your Google Ads recently, you may want to look again. Recently, Google rolled out the new…

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29th August 2018

Device Bidding: Control Your Ads On Different Devices

In this day and age, when advertising is prevalent, it comes as no surprise that online adverts are not limited just…

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15th August 2018

Doing More With Google Ads: Import Your Campaigns Into Bing Ads

Have you ever thought about expanding the reach of your Google Ads (formerly Google AdWords)? You may be aware of various…

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1st February 2017

Google AdWords: Expand Your Ads With Structured Snippets

One under-used feature of Google AdWords, is the Structured Snippet Ad Extension. This little known component of the Ad Extensions is…

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