13th March 2023
7 Causes of High Bounce Rate On Websites
One of the defining metrics of web page performance is the bounce rate. Explore some of the most common causes of…
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News & Updates
8th June 2023
4 Important Features Missing from Google Analytics 4
Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a…
Read More...9th May 2023
5 Reasons You Should Set Up GA4
With Universal Analytics now less than 2 months away from sunsetting, upgrading to Google Analytics 4 should now be a priority…
Read More...11th April 2023
How to set up Site Search Tracking in Google Analytics 4
One of the most important and overlooked methods of understanding your audience is site search tracking. Knowing exactly what users are…
Read More...14th February 2023
5 Benefits of Creating and Optimising Landing Pages
Paid ads, email marketing, search engine optimisation and social media can all be digital marketing techniques that get potential customers to…
Read More...9th January 2023
Should You Use a Brand Campaign With Paid Ads?
Brand campaigns are powerful tools in digital marketing and paid advertising. They have a lot of benefits, but a few downsides…
Read More...12th December 2022
10 Paid Advertising Tips For The Festive Season
With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most…
Read More...4th November 2022
Google Ads – How to Stop Display Ads Being Shown in Mobile Apps
Display advertising is an effective way to get your paid ads seen by more potential customers and to make your brand…
Read More...10th October 2022
Paid Search Ads – What is Impression Share?
Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your…
Read More...9th September 2022
What Conversions Should You Be Tracking in Google Analytics?
Tracking conversions in Google Analytics is one of the best ways to measure the performance of digital marketing. Choosing the right…
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