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    News & Updates

16th January 2020

New Year Resolutions: 3 Tips to Help You Stick To Your Digital Marketing Plans this year

New year, new decade … and no doubt quite a number of new year resolutions being discussed and planned for many…

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25th December 2019

Merry Christmas From Aillum

Festive greetings to you! We’ve had a very busy year here at Aillum, with a lot of exciting events and happenings…

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5th December 2019

UTM Parameters & How To Use Them

One of the most important things when growing an online business is knowing how visitors are actually reaching your website and…

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31st October 2019

How To Remove FBCLID From Google Analytics

You may have spotted in your Google Analytics reports that there is a new parameter sometimes being added to the URL…

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2nd October 2019

Bots & Spam – How Accurate Is Your Data?

Wrapping your head around your data can be difficult sometimes. There can be a lot of it to examine and analyse…

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29th August 2019

3 Features To Track Using Element Visibility In Google Tag Manager

The Element Visibility trigger in Google Tag Manager has made a significant amount of tracking easier since it was added. It…

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31st July 2019

A Website Analogy: If you had flat tyres, would you buy a new car?

Of course you wouldn’t, you’d blow up the tyres. In some cases you might even investigate if there was a puncture….

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10th June 2019

Destination Goals in Google Analytics – The What, Why & How

There are a number of ways to track different types of performance in Google Analytics. One of the most important is…

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11th April 2019

5 Top Reasons why you should consider A/B Testing for your business

What is A/B Testing? A/B testing (also known occasionally as split testing) is the process of testing different variations of the…

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13th March 2019

Google Ads – Outstream Video Ads

What are Outstream Video Ads? These are a category of ad that you have no doubt seen when browsing websites, a…

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