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    News & Updates

9th January 2023

Should You Use a Brand Campaign With Paid Ads?

Brand campaigns are powerful tools in digital marketing and paid advertising. They have a lot of benefits, but a few downsides…

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12th December 2022

10 Paid Advertising Tips For The Festive Season

With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most…

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4th November 2022

Google Ads – How to Stop Display Ads Being Shown in Mobile Apps

Display advertising is an effective way to get your paid ads seen by more potential customers and to make your brand…

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10th October 2022

Paid Search Ads – What is Impression Share?

Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your…

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9th September 2022

What Conversions Should You Be Tracking in Google Analytics?

Tracking conversions in Google Analytics is one of the best ways to measure the performance of digital marketing. Choosing the right…

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8th August 2022

How To Set Up IP Filters in Google Analytics 4

When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…

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11th July 2022

Customising Your Collections & Reporting in GA4

Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…

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9th June 2022

Setting Up Conversions in Google Analytics 4

You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…

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6th May 2022

7 Bidding Strategies To Use in Google Ads

When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose…

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12th April 2022

A/B Testing: 4 Types Of A/B Tests To Try On Your Website!

In the world of digital marketing there are a variety of A/B testing techniques you can use to improve your website’s…

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