Website Audit

Boosting Digital Marketing Accountability

If you’re looking to improve the contribution your website and digital marketing make to your business, it’s important to firstly understand what is or isn’t working. From that, you can develop an ongoing improvement plan.

What's covered in the website review service?

Our review process is designed to get you started on your improvement journey, and therefor focuses on 5 key areas: Tracking Setup, Technical SEO Setup, Usability / User Experience, Conversion Optimisation and Providing Recommendations.

Essentially we want to help you answer the following questions:

Do we have the ability to know where traffic comes from, how users behave and what causes users to convert?

Are there core issues stopping us from potentially ranking higher, or more often, in search engines?

Is the website easy to understand and use? Can users find their way around?

Are calls to action and engagement points as clear as possible, and conversion funnels user friendly?

Not Techy? Don't Worry!

We appreciate not everyone needs to know (or wants to know!) the techy jargon behind SEO, Analytics, Usability etc.
Our review will highlight what’s wrong, but we’ll explain it in a way that actually allows you to understand it and address it.

Just get in touch if you have questions!

Conversion Tracking

Whether you’re an eCommerce store, a service driving form submissions, or looking to understand other important engagements, we’ll work with you to ensure you most valuable user engagement points are setup to track correctly. This could include:

eCommerce engagements (purchases, Adds to Cart, View items etc)
Contact Forms, Call back forms etc
Newsletter signups / download signups.
Livechat interaction
Click to call / click to email / click to external links.
and more!…

Google Analytics Training

We want you to get the most from having Analytics tools setup and running, and that means actually using them, finding opportunities within the data and implementing change and reviewing impact.

Whether it’s making pages easier to read, driving up clicks on CTAs, or refining marketing targeting, data can help.

We’ll set aside up to 2hrs of time purely for training to help you get started and find your way around!

Custom Report Libraries

There is a lot of data in Google Analytics. Until you get into a regular pattern of using it you may well feel a sense of data overload!

We know how important Organic Search (SEO) and Social Media are to many businesses in terms of marketing, so as part of our setup we’ll create a custom suite of reports just for you, focusing on those 2 main areas.

So while you’re learning your way around all other reports, you’ll have quick and easy access to key reports that you can use from the start!

Google Tag Manager Setup

Tag Manager has been around a while, despite it still being new to so many businesses. In the world of Google Analytics 4, Tag Manager is a fantastic asset to add to your suite of tools. Allowing for a more flexible setup of tracking events for GA4, it also brings with it additional benefits:

Quickly implement tags and scripts on your website.
All tags controlled in one place.
Can be used to install other tracking tags (Facebook Pixel etc)
Ability to use “debug mode” alongside Google Analytics 4.

What will you receive at the end of the review?

Website audits yield varied outcomes as each site has unique strengths and weaknesses. Regardless of performance, our final report in-cludes a checklist of tested factors and de-tailed feedback, followed by a call to discuss findings comprehensively.

Some of our clients, past and present

We’ve had the pleasure of working with a long list of companies from across the UK and beyond. From small startups to established organisations, we work to build trusting relationships.