PPC Management Service

If you’re looking to expand your digital marketing online, Pay-Per-Click (PPC) advertising is a great way to get your business in front of thousands of potential new customers. Our PPC management service is tailored to your business and digital marketing objectives.

What does our Pay Per Click Management service cover?

Our team at Aillum specialises in PPC Management of online paid search advertising. In particular, we focus on both Google Ads and Microsoft Ads. As Google Partners, we keep our skills up to date with best practices and the latest PPC knowledge available.

As part of our PPC Management service, we’ll perform the following for your business:

Keyword research and investigation
Paid ads campaign planning and development
Advertising content and writing
Asset creation and management
Budget and bidding control
Continual monitoring and refinement
Planned testing to see what works (and what doesn’t)
Further digital marketing recommendations

We also understand that every business is different and unique, so our PPC management service will take your business objectives into consideration to ensure that you get the best value possible for your paid advertising and digital marketing.

Not Techy? Don't Worry!

We appreciate not everyone needs to know (or wants to know!) the techy jargon behind PPC, Assets, Keyword Research, etc. Our PPC Management Service is tailored to your specific needs and we’ll explain all the details in a way that is easy to understand.

Just get in touch if you have questions!

Google Ads Management

Google Ads (formerly known as Google AdWords) is a PPC digital marketing platform. Designed for businesses, you can create advertisements for your own services, products and content, to be displayed to the audience of your choosing.

Utilising Google Ads successfully can assist in lead generation, increased sales, brand awareness and more by taking advantage of Google’s massive advertising networks used by most people worldwide.

Google Ads Interface
Microsoft Advertising Interface

Microsoft Advertising

Microsoft Advertising (formerly known as Bing Ads) is also a PPC digital marketing platform. Using the Bing Network, consisting of the Bing, AOL and Yahoo search engines and Microsoft’s partner websites, you can display advertisements to a large variety of potential customers.

While not as large as Google, Microsoft Ads are usually more professionally focused, targeting businesses and executives who use Bing in an office environment.

Keyword Research

Whether you’re brand new to PPC marketing or have campaigns set up already, we’ll perform keyword research to ensure that you’re targeting the right search terms in the correct format.

We’ll look for new keywords to target, organise your existing keywords if applicable and research negative keywords to exclude from your PPC campaigns to save you money and improve campaign performance.

Keyword Planning Tool
PPC Campaign Planning Spreadsheet

PPC Campaign Planning

With an idea of what keywords are suitable for your business (either through research or based on what you want to target) we can plan out and implement PPC campaigns in Google Ads and Microsoft Ads and begin getting your ads in front of potential customers.

Every industry and business is different, so we’ll work with you to ensure your paid ad content makes sense to your audience and tweak content to fit your objectives.

Budget and Bidding Control

When performing PPC Management for clients, we’ll never tell you to increase your budgets without a good reason for doing so. Our primary concern is to make sure your PPC campaigns are working as efficiently as possible to get the most out of how much you want to spend.

To that end we’ll optimise your keyword bidding by testing what works to find the right balance of cost and clicks for your digital marketing campaigns.

PPC Campaign Budgets
Performance Metrics

Paid Ads Monitoring and Refinement

Digital marketing is an ever-changing landscape. What worked yesterday may not work as effectively tomorrow. As part of our PPC Management service, we’ll regularly monitor your paid ads for any issues in performance and refine your PPC campaigns over time to ensure that they’re working as efficiently as possible.

We use a data-driven approach to refinement, so any changes made to your paid ads will have sound and logical reasoning behind it, which we’ll be happy to explain in detail if you have questions.

Testing and Recommendations

Along with PPC Management, we’ll also provide you with suggestions for tests to perform, such as bidding on new keywords, trying new campaign types, or other changes we think could be beneficial to your online business.

We’ll also provide you with recommendations on where improvements could be made, both in your paid ads as well as general feedback on your landing pages and website so that your PPC campaigns work as smoothly as possible.

PPC Performance Metrics

Flexible PPC Management Solutions

We understand that every business has different requirements, objectives and resources. Our PPC management service is entirely flexible and we’ll be happy to adjust it to fit your needs.

Our goal as certified Google Partners is to provide a service that encourages building your knowledge of PPC campaigns and helping your business grow though cost-effective digital marketing.


Some of our clients, past and present

We’ve had the pleasure of working with a long list of companies from across the UK and beyond. From small startups to established organisations, we work to build trusting relationships.