Getting you started in the world of website analytics & online tracking without the hassle!
As a Google Analytics consultant, we know website analytics setup can be a major headache for a lot of businesses. Our Google Analytics setup service is designed with you in mind, to get you over that initial hurdle and gently introduce you to the benefits of tracking!
What’s Included in the Analytics Setup Service?
Requirements for Analytics setup are often dependent on the goals of the business and website. Website platform (WordPress, Shopify etc) can also impact setup. Below are our 2 most popular packages for Google Analytics Setup. We can also customise setup to your needs, so if neither package suits, just get in touch!
| Basic Setup | Full Setup | |
|---|---|---|
| GA4 Property | ✓ | ✓ |
| Search Console Installed and Verified | ✓ | ✓ |
| Google Tag Manager Property | ✓ | ✓ |
| Core Conversion Tracking (Form Submission or eCommerce Purchase)* | ✓ | ✓ |
| Additional Conversions (forms, downloads, newsletters, additional ecommerce engagements, click to email etc)* | - | ✓ |
| Technical Settings (Timezones, currency etc) | - | ✓ |
| Custom SEO Report Library | - | ✓ |
| Custom Social Media Report Library | - | ✓ |
| Up to 2hrs Training | - | ✓ |
* While we’ll strive to setup conversion tracking for you, platform specific factors can sometimes become barriers. We’ll aim to understand this at the start of the project.
Our Full Setup Service Includes
Technical Setup
Removing the headaches by helping ensure key settings, conversions and connections are in place from the start.
Testing
Thoroughly testing setup and addressing issues now, for peace of mind longer term.
Introductory Training
Basic training, providing you the confidence needed to start using your tracking tools!
Conversion Tracking
Whether you’re an eCommerce store, a service driving form submissions, or looking to understand other important engagements, we’ll work with you to ensure you most valuable user engagement points are setup to track correctly. This could include:
- eCommerce engagements (purchases, Adds to Cart, View items etc)
- Contact Forms, Call back forms etc
- Newsletter signups / download signups.
- Livechat interaction
- Click to call / click to email / click to external links.
- and more!…
Google Analytics Training
We want you to get the most from having Analytics tools setup and running, and that means actually using them, finding opportunities within the data and implementing change and reviewing impact.
Whether it’s making pages easier to read, driving up clicks on CTAs, or refining marketing targeting, data can help.
We’ll set aside up to 2hrs of time purely for training to help you get started and find your way around!
Custom Report Libraries
There is a lot of data in Google Analytics. Until you get into a regular pattern of using it you may well feel a sense of data overload!
We know how important Organic Search (SEO) and Social Media are to many businesses in terms of marketing, so as part of our setup we’ll create a custom suite of reports just for you, focusing on those 2 main areas.
So while you’re learning your way around all other reports, you’ll have quick and easy access to key reports that you can use from the start!
Google Tag Manager Setup
Tag Manager has been around a while, despite it still being new to so many businesses. In the world of Google Analytics 4, Tag Manager is a fantastic asset to add to your suite of tools. Allowing for a more flexible setup of tracking events for GA4, it also brings with it additional benefits:
- Quickly implement tags and scripts on your website.
- All tags controlled in one place.
- Can be used to install other tracking tags (Facebook Pixel etc)
- Ability to use “debug mode” alongside Google Analytics 4.
Who is the Google Analytics Setup Service for?
In short, it’s for anyone who wants to start using data to improve the performance of their website and marketing channels. Whether you’re a beginner who has never used web analytics before, or you already have it setup but want to gain more from it, our Google Analytics consultancy and setup service is designed for you.
Our full package includes setup, testing, customisation and training, meaning you can move on and use your time to better understand user behaviours and implement improvements!
Looking for more than a setup service?
If you are looking for more than an initial setup of website analytics, we provide a range of digital improvement services, from digital marketing analysis & improvement, dedicated website analytics training, website performance recommendations and training on any of the tools we use. Have any questions? Get in touch with us today!
Some of our clients, past and present
We’ve had the pleasure of working with a long list of companies from across the UK and beyond. From small startups to established organisations, we work to build trusting relationships.
Making time & money more efficient
Our goal is to help you improve your efficiency online. Here’s what some of our clients have had to say about our way of working.
“Aillum underpin everything we do – providing guidance, help and direction and ensuring we continue to keep getting the best from our website investment…and they do it with a smile. I cannot recommend them highly enough.”
(Expert Pensions)
“Aillum has proven to be an excellent teacher and supplied valuable support in helping us to improve the return on our website and digital advertising expenditure”
(RSVP Design)
“Allium are thorough, super detailed and highly conscientious. When someone else is responsible for spending your money it’s reassuring to know that they spend your money as if it was their own”
(Amchara)