Google Analytics Archives - Aillum https://www.aillum.com/blog/category/google-analytics/ Mon, 21 Oct 2024 09:58:13 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Google Search Console vs. Google Analytics: What’s the Difference? https://www.aillum.com/blog/google-search-console-vs-google-analytics-whats-the-difference/ Tue, 15 Oct 2024 10:00:20 +0000 https://www.aillum.com/?p=5259 In the digital marketing landscape, there are two tools that stand out for their ability to provide meaningful and useful insights into website performance: Google Search Console (GSC) and Google Analytics (GA). While both of the tools are essential, they serve distinct purposes and offer unique benefits from each other. Today we’ll explore these tools […]

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]]> 4 Google Tools To Link With Google Analytics 4 https://www.aillum.com/blog/4-google-tools-to-link-with-google-analytics-4/ Tue, 08 Aug 2023 10:28:11 +0000 https://www.aillum.com/?p=3851 Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It offers several new features and integrations that can help you better understand your website’s traffic and user behaviour. One of the most powerful ways to enhance the functionality of GA4 is by linking it with other Google tools, such as Google […]

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]]> 4 Important Features Missing from Google Analytics 4 https://www.aillum.com/blog/4-important-features-missing-from-google-analytics-4/ Thu, 08 Jun 2023 15:15:02 +0000 https://www.aillum.com/?p=3837 Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a work in progress. There are some features that are currently missing from it that you may be used to using already in Universal Analytics. 1. Views One of the defining features of Universal Analytics […]

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]]> 5 Reasons You Should Set Up GA4 https://www.aillum.com/blog/5-reasons-you-should-set-up-ga4/ Tue, 09 May 2023 11:24:48 +0000 https://www.aillum.com/?p=3824 With Universal Analytics now less than 2 months away from sunsetting, upgrading to Google Analytics 4 should now be a priority for your online business. Starting in July 2023 (less than 60 days away), Google Analytics in its current form, Universal Analytics (UA), will stop recording data completely. To continue recording visitors and tracking events […]

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]]> How to set up Site Search Tracking in Google Analytics 4 https://www.aillum.com/blog/how-to-set-up-site-search-tracking-in-google-analytics-4/ Tue, 11 Apr 2023 10:50:28 +0000 https://www.aillum.com/?p=3782 One of the most important and overlooked methods of understanding your audience is site search tracking. Knowing exactly what users are looking for on your website can help you make informed decisions about what content and services are the most important to your potential customers. What is Site Search Tracking in Google Analytics 4? The […]

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]]> How To Set Up IP Filters in Google Analytics 4 https://www.aillum.com/blog/how-to-set-up-ip-filters-in-google-analytics-4/ Mon, 08 Aug 2022 13:44:26 +0000 https://www.aillum.com/?p=3436 When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will prevent you and your staff from skewing the data and keep your reporting accurate. When recording data from your website in Google Analytics, it should always be as accurate as possible. One detail that […]

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]]> Customising Your Collections & Reporting in GA4 https://www.aillum.com/blog/customising-your-collections-and-reporting-in-ga4/ Mon, 11 Jul 2022 13:22:48 +0000 https://www.aillum.com/?p=3384 Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn how to customise your reports in GA4 to better understand how your website and digital marketing efforts are performing. Report Navigation The Google Analytics 4 reporting interface can be quite a shift if you […]

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]]> Setting Up Conversions in Google Analytics 4 https://www.aillum.com/blog/setting-up-conversions-in-google-analytics-4/ Thu, 09 Jun 2022 13:29:47 +0000 https://www.aillum.com/?p=3352 You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how to set them up to continue tracking your online business and digital marketing performance in a GA4 property. What is a Goal in Google Analytics 4? In Universal Analytics, which will be sunsetting in […]

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]]> Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics https://www.aillum.com/blog/understanding-website-traffic-sources-in-google-analytics-4-and-universal-analytics/ Mon, 07 Mar 2022 14:33:32 +0000 https://www.aillum.com/?p=3275 If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report can help you understand the origin of your traffic and provide insights into your online audience. What is the Source / Medium report? All of the visitors that reach your website will be recorded […]

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]]> Setting up a GA4 Event with Google Tag Manager https://www.aillum.com/blog/setting-up-a-ga4-event-with-google-tag-manager/ Fri, 06 Aug 2021 07:46:38 +0000 https://www.aillum.com/?p=2969 Events are the foundation for all tracking within Google Analytics 4. They are significantly different from existing events that you might be used to in Universal Analytics (UA). Today we’ll explain a few of those differences and how to set up your own Google Analytics 4 event tracking with Google Tag Manager. Why use GTM […]

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