An Introduction to Google Analytics 4 (GA4) – Thu, 27 April 2023, 12:00 – 14:00 BST
Join us for an online beginner session aimed at getting you over some of the early hurdles of understanding, setting up, and using GA4!
Google Ads
An online advertising service using the Google advertising network to promote business, sell products or services and increase website traffic and brand awareness.
What is Google Ads?
Google Ads (formerly known as Google AdWords) is a paid online digital marketing service. Designed for business, you can create advertisements for your own services, products, content and more, to be displayed to the audience of your choosing. Utilising Google Ads successfully can assist in lead generation, increasing sales, brand awareness and much more.
Performance Management
Massive amounts of marketing data available at all times. Monitor, evaluate and refine your Ads with performance data, increasing cost effectiveness as you go along.
Remarketing
Create Ads specifically aimed at previous visitors, to give them that final convincing nudge to provide a conversion of your choosing, or make that purchase.
Brand Awareness
Show your website and services to the world. With your Ads appearing frequently to the right people, your website and brand name will become known.
Google Integration
Google Ads integrates seamlessly with Google Analytics, providing you with additional data to learn more about your website while your Ads are running.
Cost Control
Have full control over your Ads and budget. Need to push a specific service quickly? Or perhaps want to stop your Ads from running? All instantly possible at the click of a button.
Targeting
Deliver your Ads directly to your ideal audience(s) for generating transactions. Combine with Google Analytics to find out exactly who they are.
How can we help you?
If you have never used Google Ads before, we can set it up for you. We can discuss what kind of Ads you would like to run, who you would like to target, and what the most efficient options are. This will usually involve continual management and testing of keywords, ad content, and bidding. Google Ads have a huge range of options and settings, and we can help you find what set up is best for you and your website specifically by providing suggestions from our own years of experience.
The 1 Day Analytics Assessment
A low cost commitment free way to evaluate the effectiveness of your digital efforts. Get recommendations and the start of a digital improvement plan for your business!
