What is Google Ads?
Google Ads (formerly known as Google AdWords) is a paid online digital marketing service. Designed for business, you can create advertisements for your own services, products, content and more, to be displayed to the audience of your choosing. Utilising Google Ads successfully can assist in lead generation, increasing sales, brand awareness and much more.
Massive amounts of marketing data available at all times. Monitor, evaluate and refine your Ads with performance data, increasing cost effectiveness as you go along.
Create Ads specifically aimed at previous visitors, to give them that final convincing nudge to provide a conversion of your choosing, or make that purchase.
Show your website and services to the world. With your Ads appearing frequently to the right people, your website and brand name will become known.
Google Ads integrates seamlessly with Google Analytics, providing you with additional data to learn more about your website while your Ads are running.
Have full control over your Ads and budget. Need to push a specific service quickly? Or perhaps want to stop your Ads from running? All instantly possible at the click of a button.
Deliver your Ads directly to your ideal audience(s) for generating transactions. Combine with Google Analytics to find out exactly who they are.
How can we help you?
If you have never used Google Ads before, we can set it up for you. We can discuss what kind of Ads you would like to run, who you would like to target, and what the most efficient options are. This will usually involve continual management and testing of keywords, ad content, and bidding. Google Ads have a huge range of options and settings, and we can help you find what set up is best for you and your website specifically by providing suggestions from our own years of experience.
Analytics Starter Pack
Our Website Analytics Starter Pack is designed with you in mind, to get you over that setup hurdle and gently introduce you to the benefits of tracking without the headache!