An Introduction to Google Analytics 4 (GA4) – Thu, 27 April 2023, 12:00 – 14:00 BST
Join us for an online beginner session aimed at getting you over some of the early hurdles of understanding, setting up, and using GA4!
Microsoft Advertising & Bing Ads
An online advertising service using the Microsoft Advertising & Bing networks to promote business, sell products or services and increase website traffic and brand awareness.
What is Microsoft Advertising?
Microsoft Advertising (formerly known as Bing Ads) is a paid online digital marketing service. Designed for business, you can create advertisements for your own services, products, content and more, to be displayed to the audience of your choosing. Utilising Microsoft Advertising successfully can assist in lead generation, increasing sales, brand awareness and much more.
Performance Management
Massive amounts of marketing data available at all times. Monitor, evaluate and refine your Bing Ads with performance data, increasing cost effectiveness as you go along.
Remarketing
Create Bing Ads specifically aimed at previous visitors, to give them that final convincing nudge to provide a conversion of your choosing, or make that purchase.
Brand Awareness
Show your website and services to the world. With your Bing Ads appearing frequently to the right people, your website and brand name will become known.
Multiple Search Engines
Bing, owned by Microsoft, uses 3 search engines: Bing, AOL and Yahoo. Microsoft Advertising will show your Ads to searchers across all of these search engines and Microsoft partner websites.
Cost Control
Have full control over your Ads and budget. Need to push a specific service quickly? Or perhaps want to stop your Bing Ads from running? All instantly possible at the click of a button.
Increase Reach
Using Google Ads already? Get set up Bing Ads on Microsoft Advertising and gain access to an additional marketplace of potential customers for your products and services.
How can we help you?
If you have never used Microsoft Advertising before, we can set it up for you. We can discuss what kind of Ads you would like to run, who you would like to target, and what the most efficient options are. This will usually involve continual management and testing of keywords, ad content, and bidding. Microsoft Advertising has a huge range of options and settings, and we can help you find what set up is best for you and your website specifically by providing suggestions from our own years of experience.
The 1 Day Analytics Assessment
A low cost commitment free way to evaluate the effectiveness of your digital efforts. Get recommendations and the start of a digital improvement plan for your business!
