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10th June 2019

Destination Goals in Google Analytics – The What, Why & How

There are a number of ways to track different types of performance in Google Analytics. One of the most important is…

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11th April 2019

5 Top Reasons why you should consider A/B Testing for your business

What is A/B Testing? A/B testing (also known occasionally as split testing) is the process of testing different variations of the…

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12th April 2016

Google Analytics: What Goals Are and Why Should You Use Them

When it comes to measuring how well your website is performing, seeing how many visitors or clicks you have, just simply…

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7th February 2013

Breaking down your Paid Search Campaigns to compare Hourly Performance

Seems a simple enough exercise, but how many actually do it? Did you know that Google AdWords allows you to schedule…

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