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    Source/Medium Report

7th March 2022

Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics

If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…

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20th July 2020

Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics

You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…

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5th December 2019

UTM Parameters & How To Use Them

One of the most important things when growing an online business is knowing how visitors are actually reaching your website and…

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