General News Archives - Aillum https://www.aillum.com/blog/category/general/ Tue, 19 Dec 2023 12:24:09 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.4 Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark! https://www.aillum.com/blog/q1-roundup-10-useful-digital-marketing-articles-you-should-read-or-bookmark/ Wed, 24 Mar 2021 11:39:29 +0000 https://www.aillum.com/?p=2850 We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So we thought we’d start posting a quarterly round up of the top 10 articles we’ve found, shared or read that we recommend you go and read! 10 Useful Digital Marketing Articles we found in […]

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]]> Tip 31 of 31 – Write Scripts and Get Started with Video (and Bloopers!)! https://www.aillum.com/blog/tip-31-of-31-write-scripts-and-get-started-with-video/ Fri, 31 Jul 2020 06:00:38 +0000 https://www.aillum.com/?p=2491 A lot of businesses we meet are still put off creating video. They think it’s expensive, complicated and time consuming. Tip 31 is all about creating scripts to help you practice your videos and to get you started. We also demonstrate that nobody is perfect (yes, this one has a blooper reel!). To keep up […]

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]]> Tip 30 of 31: Make Task Lists To Reduce Digital Marketing Overwhelm! https://www.aillum.com/blog/tip-30-of-31-make-task-lists-to-reduce-digital-marketing-overwhelm/ Thu, 30 Jul 2020 06:00:44 +0000 https://www.aillum.com/?p=2478 Websites, multiple social media channels, email marketing, blogging, creating images, analytics, learning … managing or implementing Digital Marketing can be overwhelming at times, but it doesn’t have to be! Tip 30 is all about reducing that overwhelm by looking at cloud based tools to help you manage it better. To keep up with all 31 […]

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]]> Tip 28 of 31: Use the research tools at your disposal to understand what customers will search for! https://www.aillum.com/blog/tip-28-of-31-use-the-research-tools-at-your-disposal-to-understand-what-customers-will-search-for/ Tue, 28 Jul 2020 06:00:17 +0000 https://www.aillum.com/?p=2424 We have so many more research tools at our disposal nowadays, compared to 20 years ago, meaning we’ve great access to insights when building our businesses. Graham Cook of RSVP Design joins us for tip 28 to offer advice on using those tools to better understand what customers might search for. To keep up with […]

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]]> Tip 24 of 31: Learn how to use Canva! https://www.aillum.com/blog/tip-24-of-31-learn-how-to-use-canva/ Fri, 24 Jul 2020 06:00:41 +0000 https://www.aillum.com/?p=2379 An easy-to-use cloud based tool, Canva lets you create visuals for social posts, email headers, websites, business cards, brochures and much more! Learning to use it can help you improve the quality of your digital marketing content, and it’s free! Tip 24 is focused on getting you started on your Canva journey! To keep up […]

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]]> Tip 23 of 31: Optimise your Google My Business listing and improve local Search performance https://www.aillum.com/blog/tip-23-of-31-optimise-your-google-my-business-listing-and-improve-local-search-performance/ Thu, 23 Jul 2020 06:00:30 +0000 https://www.aillum.com/?p=2373 Google My Business is an easy (and free!) way to put information in front of potential customers as they search on Google. Images, map location, contact details, reviews and more, simply by spending a short amount of time applying, verifying and updating. Tip 23 is focused on getting you started on Google My Business. To […]

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]]> Tip 22 of 31: Find out what you’re ranking for, free, with the Search Console Queries Report! https://www.aillum.com/blog/tip-22-of-31-find-out-what-youre-ranking-for-free-with-the-search-console-queries-report/ Wed, 22 Jul 2020 06:00:34 +0000 https://www.aillum.com/?p=2359 Trying to understand where you rank in Google? It’s impractical to manually check, searching yourself from time to time. You’ll only try a few terms, and you’ll probably only scroll to pages 3-4 of search results. Tip 22 is all about getting more detail and greater depth of keyword insights by using the Search Console […]

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]]> Tip 21 of 31: Invest in your Core Marketing skills, and always have a plan! https://www.aillum.com/blog/tip-21-of-31-invest-in-your-core-marketing-skills-and-always-have-a-plan/ Tue, 21 Jul 2020 06:00:24 +0000 https://www.aillum.com/?p=2345 Smartphones & apps offer huge opportunity, but have they replaced your marketing department and team? In tip 21, Lesley Wood offers some of her time to discuss the importance of really investing in your core marketing skills, developing a marketing plan and not relying solely on smartphone apps. To keep up with all 31 tips, […]

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]]> Tip 19 of 31: Signup to a Bookmarking Tool and Organise your Digital Marketing Research! https://www.aillum.com/blog/tip-19-of-31-signup-to-a-bookmarking-tool-and-organise-your-digital-marketing-research/ Sun, 19 Jul 2020 06:00:41 +0000 https://www.aillum.com/?p=2292 We hope you’re finding this series of tips useful, but you should also be doing other research as part of bringing your business out of Lockdown and improving your Digital Marketing. Tip 19 is all about collecting and organising that research to give you plenty of evening reading! To keep up with all 31 tips, […]

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]]> Tip 17 of 31: Organise your Digital Marketing with Google Calendar and Google Forms https://www.aillum.com/blog/tip-17-of-31-organise-your-digital-marketing-with-google-calendar-and-google-forms/ Fri, 17 Jul 2020 06:00:28 +0000 https://www.aillum.com/?p=2262 Our 17th tip is brought to us by Gordon Kedslie from Cobry! With remote working on the increase, Gordon kindly gave some of his time to offer some tips on how Google Workspace tools (Calendar and Forms) can improve scheduling, organisation and consistency of your Digital Marketing. To keep up with all 31 tips, visit […]

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