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Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…

A number of employees / employers are currently finding themselves with a lot more time on their hands than they probably…

Festive greetings to you! We’ve had a very busy year here at Aillum, with a lot of exciting events and happenings…

What is A/B Testing? A/B testing (also known occasionally as split testing) is the process of testing different variations of the…

What are Outstream Video Ads? These are a category of ad that you have no doubt seen when browsing websites, a…

Last year, Google launched a feature called Google Ads Personalisation. This is a collection of information and settings within your Google…

In Google Ads, there is a relatively new feature available. Fully integrated already, the mobile speed score metric is a new…

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