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6th August 2021

Setting up a GA4 Event with Google Tag Manager

Events are the foundation for all tracking within Google Analytics 4. They are significantly different from existing events that you might…

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25th November 2020

5 Things You Should Know About Google Analytics 4

Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…

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12th July 2020

Tip 12 of 31: Usability – Make Website Phone Numbers and Email Addresses Clickable

A fairly easy tip to discuss, though maybe not overly easy to implement depending how your website has been built. Tip…

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29th August 2019

3 Features To Track Using Element Visibility In Google Tag Manager

The Element Visibility trigger in Google Tag Manager has made a significant amount of tracking easier since it was added. It…

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26th November 2015

6 Reasons To Use Google Tag Manager

When new to the world of Google Analytics and AdWords, there are a couple of things that can seem quite daunting….

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