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News & Updates
Conversions
14th February 2023
5 Benefits of Creating and Optimising Landing Pages
Paid ads, email marketing, search engine optimisation and social media can all be digital marketing techniques that get potential customers to…
Read More...12th December 2022
10 Paid Advertising Tips For The Festive Season
With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most…
Read More...9th September 2022
What Conversions Should You Be Tracking in Google Analytics?
Tracking conversions in Google Analytics is one of the best ways to measure the performance of digital marketing. Choosing the right…
Read More...9th June 2022
Setting Up Conversions in Google Analytics 4
You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...21st October 2020
3 A/B Testing Ideas To Improve Your Website: Part 2
Last time we talked about some A/B testing ideas to try to improve your website performance. There are many testing ideas…
Read More...25th September 2020
3 A/B Testing Ideas To Improve Your Website: Part 1
One of the best ways to improve website performance is a method known as A/B Testing. As many companies around the…
Read More...29th July 2020
Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!
Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…
Read More...12th July 2020
Tip 12 of 31: Usability – Make Website Phone Numbers and Email Addresses Clickable
A fairly easy tip to discuss, though maybe not overly easy to implement depending how your website has been built. Tip…
Read More...10th June 2019
Destination Goals in Google Analytics – The What, Why & How
There are a number of ways to track different types of performance in Google Analytics. One of the most important is…
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