21st October 2020
Last time we talked about some A/B testing ideas to try to improve your website performance. There are many testing ideas out there so to help you dive in here are 3 more A/B testing ideas to make your website better!
As we mentioned before with page layout, many website pages haven’t been updated in a long time. This is true as well for actual page content and information on a page. If your business has grown, you’ll no doubt have new information that you’ll want to be including on your website. This can be big updates such as new tools or services, or smaller updates such as delivery information or payment details. Existing content on a page can be improved by performing a few A/B tests.
You may have new content you want to add to a page on your website. Perform A/B testing to determine if you should add to or replace existing page content before making your changes.
Adding (or even removing!) content can greatly impact page performance and A/B testing before making changes can help you see what that impact will be. Content will vary from business to business and industry so there’s no single solution or strategy that can guarantee improvement. This makes the process of A/B testing all the more invaluable to find out what does improve your website performance before you commit to changing content. Here are a few ideas to consider for an A/B test on your website:
Online business is always changing and updating with new information and services. We know that website changes can be a hassle, but using A/B testing will give you results so that you know that the hassle involved is worth your time to improve your website.
Sometimes just making your website easier to browse can lead to users visiting more pages or finding the right page that will result in a purchase.
Some navigation menus should be A/B tested to improve usability.
With A/B testing it’s possible to make changes to your website’s navigation, such as introducing new header links, additional (or less!) drop-down menus, and links on the page to specific pages on your website.
Make use of your complimentary reports from analytics and other tools to determine where your visitors might be struggling to find your services. If a page that leads to your products has a high bounce rate, have a look for opportunities that you can A/B test to improve performance.
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Sometimes information that is obvious to you may not be quite as obvious to your potential customers. Testing new ways to display features or adding more precise information about your products or services can be worthwhile. Even if a test ends up with a negative result, it will give you insight and knowledge for what key information to display with similar services.
A/B test the difference between hiding and showing content. The results may surprise you.
Promotions are an often overlooked topic for an A/B test. The goal of many promotions is to boost sales or create awareness. While marketing campaigns and advertising are useful in getting people onto your website, what then? Can they find the information they are looking for quickly, or will they bounce away? Having your website ready to receive visitors from a promotional event is incredibly important. Here are a few things to consider A/B testing.
A/B testing promotions in this way is a great method to find out what works best for your website and will compliment your other digital marketing efforts. Knowing in advance if changes you make will have an impact will save you time and money and overall improve your website’s digital performance.