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News & Updates
Microsoft Advertising
12th February 2024
3 Ways to Use Microsoft Advertising to Drive More Traffic and Engagement to Your Website
Microsoft Advertising, formerly known as Bing Ads, is a powerful online advertising platform that allows you to reach millions of potential…
Read More...11th January 2024
3 Benefits Of Using Pay Per Click (PPC) Ads
Pay Per Click (PPC) advertising is a popular form of online advertising that allows advertisers to place ads on search engine…
Read More...14th November 2023
5 Benefits of Using Sitelinks With Paid Ads
With paid ads there are often opportunities for including additional information to make sure you get the most out of your…
Read More...10th October 2022
Paid Search Ads – What is Impression Share?
Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your…
Read More...6th May 2022
7 Bidding Strategies To Use in Google Ads
When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose…
Read More...7th October 2021
What exactly are Responsive Search Ads?
If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the…
Read More...29th September 2021
Digital Marketing Roundup Q3 2021: 10 Useful articles you should read or bookmark!
We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…
Read More...3rd September 2021
Why you should consider using Microsoft Advertising
Using Microsoft Advertising alongside your current digital marketing efforts can give you access to new audiences who may have never heard…
Read More...8th April 2021
Google Ads Negative Keywords: What they are and how to use them
Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…
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