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    News & Updates

12th March 2024

5 A/B Testing Mistakes: How to Avoid Making Them and Increase Your Conversion Rates

A/B Testing, also known as split testing, is a powerful method for optimising user experiences, conversions, and other key metrics. A/B…

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12th February 2024

3 Ways to Use Microsoft Advertising to Drive More Traffic and Engagement to Your Website

Microsoft Advertising, formerly known as Bing Ads, is a powerful online advertising platform that allows you to reach millions of potential…

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11th January 2024

3 Benefits Of Using Pay Per Click (PPC) Ads

Pay Per Click (PPC) advertising is a popular form of online advertising that allows advertisers to place ads on search engine…

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7th December 2023

How Heat Maps Can Help You Understand Your Website Visitors

Heat maps are a powerful tool for understanding what users do on your website pages. They can show you where users…

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14th November 2023

5 Benefits of Using Sitelinks With Paid Ads

With paid ads there are often opportunities for including additional information to make sure you get the most out of your…

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10th October 2023

5 Benefits Of Using Call-to-Actions On Your Website

Call-To-Actions (CTAs) are an essential part of any website. They can help guide visitors to take specific actions to complete your…

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12th September 2023

5 Types Of A/B Tests To Improve Your Website

When looking to make your website perform better, A/B testing is a fantastic method to reach that goal. Today we’ll provide…

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8th August 2023

4 Google Tools To Link With Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It offers several new features and integrations that…

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8th June 2023

4 Important Features Missing from Google Analytics 4

Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a…

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9th May 2023

5 Reasons You Should Set Up GA4

With Universal Analytics now less than 2 months away from sunsetting, upgrading to Google Analytics 4 should now be a priority…

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