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    News & Updates

27th July 2020

Tip 27 of 31: Start using the Instagram Insights Post Report

Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their…

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26th July 2020

Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting

Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…

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25th July 2020

Tip 25 of 31: Review and Optimise your LinkedIn Experience Descriptions, past and present!

The Experience section of your LinkedIn profile is part of the internal LinkedIn search function, and your profile is also generally…

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24th July 2020

Tip 24 of 31: Learn how to use Canva!

An easy-to-use cloud based tool, Canva lets you create visuals for social posts, email headers, websites, business cards, brochures and much…

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23rd July 2020

Tip 23 of 31: Optimise your Google My Business listing and improve local Search performance

Google My Business is an easy (and free!) way to put information in front of potential customers as they search on…

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22nd July 2020

Tip 22 of 31: Find out what you’re ranking for, free, with the Search Console Queries Report!

Trying to understand where you rank in Google? It’s impractical to manually check, searching yourself from time to time. You’ll only…

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21st July 2020

Tip 21 of 31: Invest in your Core Marketing skills, and always have a plan!

Smartphones & apps offer huge opportunity, but have they replaced your marketing department and team? In tip 21, Lesley Wood offers…

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20th July 2020

Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics

You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…

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19th July 2020

Tip 19 of 31: Signup to a Bookmarking Tool and Organise your Digital Marketing Research!

We hope you’re finding this series of tips useful, but you should also be doing other research as part of bringing…

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18th July 2020

Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads

Not everyone uses Google Ads. We love it, but we hear a lot of comments from businesses trying it themselves, that…

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