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    News & Updates

14th June 2013

Better understand your Competitors with AdWords Auction Insights

A feature of Google AdWords that many people don’t know about, or use, has just been updated to provide even more…

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7th February 2013

Breaking down your Paid Search Campaigns to compare Hourly Performance

Seems a simple enough exercise, but how many actually do it? Did you know that Google AdWords allows you to schedule…

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24th August 2012

A Productive Friday Distraction: Suggestion 1

It’s Friday. No matter how much work we all have on, what deadlines are looming, and the various problems we’re trying…

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23rd April 2012

The Running / Cycling Challenge for Charity

I’m not normally one who’d abuse my contact list or business social channels for non-business benefits, but hopefully by the time…

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7th October 2011

3 Reasons to be using the new SEO report in Google Analytics

For a few months now it’s been possible, via Google Webmaster Tools, to get a more transparent view of your sites…

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27th July 2011

Facebook Ads: A Few factors to consider if you’re just starting out

It would be a hard task to find someone who hadn’t heard of Facebook, such is the sheer size of its…

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18th July 2011

Google Analytics Segmentation: Get more from your data!

The concept of segmentation has been around for a long time and most of us would probably agree that, done properly, it’s a concept that allows for significantly improved targeting of potential audiences and customers.

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4th February 2011

Welcome to the first month of the 2011 – February!

Well, according to our timetable, February is indeed the first month of 2011. For those following our blog, our Facebook page…

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13th December 2010

Ensuring Efficiency and Accountability through Web Analytics

“With cuts appearing left, right and centre, there is definitely a need for companies to focus on efficiency and bang-for buck….

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30th November 2010

Networking – Spreading the word about Data Driven Enhancement

Face-to-face networking, to us, is a little like marmite. You either love it or you hate it. Fortunately for us we’re…

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