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News & Updates
29th July 2020
Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!
Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…
Read More...28th July 2020
Tip 28 of 31: Use the research tools at your disposal to understand what customers will search for!
We have so many more research tools at our disposal nowadays, compared to 20 years ago, meaning we’ve great access to…
Read More...27th July 2020
Tip 27 of 31: Start using the Instagram Insights Post Report
Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their…
Read More...26th July 2020
Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting
Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…
Read More...25th July 2020
Tip 25 of 31: Review and Optimise your LinkedIn Experience Descriptions, past and present!
The Experience section of your LinkedIn profile is part of the internal LinkedIn search function, and your profile is also generally…
Read More...24th July 2020
Tip 24 of 31: Learn how to use Canva!
An easy-to-use cloud based tool, Canva lets you create visuals for social posts, email headers, websites, business cards, brochures and much…
Read More...23rd July 2020
Tip 23 of 31: Optimise your Google My Business listing and improve local Search performance
Google My Business is an easy (and free!) way to put information in front of potential customers as they search on…
Read More...22nd July 2020
Tip 22 of 31: Find out what you’re ranking for, free, with the Search Console Queries Report!
Trying to understand where you rank in Google? It’s impractical to manually check, searching yourself from time to time. You’ll only…
Read More...21st July 2020
Tip 21 of 31: Invest in your Core Marketing skills, and always have a plan!
Smartphones & apps offer huge opportunity, but have they replaced your marketing department and team? In tip 21, Lesley Wood offers…
Read More...20th July 2020
Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics
You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…
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