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    News & Updates

6th August 2021

Setting up a GA4 Event with Google Tag Manager

Events are the foundation for all tracking within Google Analytics 4. They are significantly different from existing events that you might…

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6th July 2021

Using Online Form Tools: Customer Feedback Surveys

There are many different digital marketing tools & techniques available to help you gather data online. One technique involves using forms…

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24th June 2021

Digital Marketing Roundup Q2 2021: 10 Useful articles you should read or bookmark!

We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…

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4th June 2021

What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2

Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…

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8th May 2021

What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1

When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…

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8th April 2021

Google Ads Negative Keywords: What they are and how to use them

Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…

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24th March 2021

Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark!

We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…

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5th March 2021

Google Keyword Changes: The End of Broad Match Modifier

Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…

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8th February 2021

3 Keyword Research Tactics using Google Trends

When it comes to effective digital marketing, using the right keywords for your business, services and products is vital. We often…

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21st December 2020

Optimising Google My Business: 5 Tips to get you started!

Google My Business is a vital part of getting your business noticed online, particularly for local searches. If you don’t use…

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