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    News & Updates

21st July 2020

Tip 21 of 31: Invest in your Core Marketing skills, and always have a plan!

Smartphones & apps offer huge opportunity, but have they replaced your marketing department and team? In tip 21, Lesley Wood offers…

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20th July 2020

Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics

You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…

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19th July 2020

Tip 19 of 31: Signup to a Bookmarking Tool and Organise your Digital Marketing Research!

We hope you’re finding this series of tips useful, but you should also be doing other research as part of bringing…

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18th July 2020

Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads

Not everyone uses Google Ads. We love it, but we hear a lot of comments from businesses trying it themselves, that…

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17th July 2020

Tip 17 of 31: Organise your Digital Marketing with Google Calendar and Google Forms

Our 17th tip is brought to us by Gordon Kedslie from Cobry! With remote working on the increase, Gordon kindly gave…

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16th July 2020

Tip 16 of 31: Facebook Insights Posts Report – Use it to help develop a posting schedule

Over the years we’ve seen a lot of hands go up when we ask who uses Facebook for business, but not…

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15th July 2020

Tip 15 of 31: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour

Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has…

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14th July 2020

Tip 14 of 31: Register your TikTok Username and Familiarise yourself with the Platform now!

Our 14th tip is brought to us by Colin Kelly from Comsteria. With so many companies still unsure how TikTok could…

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13th July 2020

Tip 13 of 31: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities

Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many…

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12th July 2020

Tip 12 of 31: Usability – Make Website Phone Numbers and Email Addresses Clickable

A fairly easy tip to discuss, though maybe not overly easy to implement depending how your website has been built. Tip…

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