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News & Updates
6th August 2021
Setting up a GA4 Event with Google Tag Manager
Events are the foundation for all tracking within Google Analytics 4. They are significantly different from existing events that you might…
Read More...6th July 2021
Using Online Form Tools: Customer Feedback Surveys
There are many different digital marketing tools & techniques available to help you gather data online. One technique involves using forms…
Read More...24th June 2021
Digital Marketing Roundup Q2 2021: 10 Useful articles you should read or bookmark!
We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…
Read More...4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...8th April 2021
Google Ads Negative Keywords: What they are and how to use them
Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…
Read More...24th March 2021
Q1 Roundup: 10 Useful Digital Marketing articles you should read or bookmark!
We regularly share links to useful resources across social media, in our newsletter, during training sessions and direct to clients. So…
Read More...5th March 2021
Google Keyword Changes: The End of Broad Match Modifier
Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…
Read More...8th February 2021
3 Keyword Research Tactics using Google Trends
When it comes to effective digital marketing, using the right keywords for your business, services and products is vital. We often…
Read More...21st December 2020
Optimising Google My Business: 5 Tips to get you started!
Google My Business is a vital part of getting your business noticed online, particularly for local searches. If you don’t use…
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