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News & Updates
10th October 2022
Paid Search Ads – What is Impression Share?
Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your…
Read More...9th September 2022
What Conversions Should You Be Tracking in Google Analytics?
Tracking conversions in Google Analytics is one of the best ways to measure the performance of digital marketing. Choosing the right…
Read More...8th August 2022
How To Set Up IP Filters in Google Analytics 4
When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…
Read More...11th July 2022
Customising Your Collections & Reporting in GA4
Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…
Read More...9th June 2022
Setting Up Conversions in Google Analytics 4
You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…
Read More...6th May 2022
7 Bidding Strategies To Use in Google Ads
When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose…
Read More...12th April 2022
A/B Testing: 4 Types Of A/B Tests To Try On Your Website!
In the world of digital marketing there are a variety of A/B testing techniques you can use to improve your website’s…
Read More...7th March 2022
Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics
If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…
Read More...7th February 2022
5 Free Keyword Research Tools
To ensure your digital marketing campaigns are as effective as possible, you should be doing keyword research regularly. We’ve compiled a…
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