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News & Updates
21st July 2020
Tip 21 of 31: Invest in your Core Marketing skills, and always have a plan!
Smartphones & apps offer huge opportunity, but have they replaced your marketing department and team? In tip 21, Lesley Wood offers…
Read More...20th July 2020
Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics
You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…
Read More...19th July 2020
Tip 19 of 31: Signup to a Bookmarking Tool and Organise your Digital Marketing Research!
We hope you’re finding this series of tips useful, but you should also be doing other research as part of bringing…
Read More...18th July 2020
Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads
Not everyone uses Google Ads. We love it, but we hear a lot of comments from businesses trying it themselves, that…
Read More...17th July 2020
Tip 17 of 31: Organise your Digital Marketing with Google Calendar and Google Forms
Our 17th tip is brought to us by Gordon Kedslie from Cobry! With remote working on the increase, Gordon kindly gave…
Read More...16th July 2020
Tip 16 of 31: Facebook Insights Posts Report – Use it to help develop a posting schedule
Over the years we’ve seen a lot of hands go up when we ask who uses Facebook for business, but not…
Read More...15th July 2020
Tip 15 of 31: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour
Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has…
Read More...14th July 2020
Tip 14 of 31: Register your TikTok Username and Familiarise yourself with the Platform now!
Our 14th tip is brought to us by Colin Kelly from Comsteria. With so many companies still unsure how TikTok could…
Read More...13th July 2020
Tip 13 of 31: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities
Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many…
Read More...12th July 2020
Tip 12 of 31: Usability – Make Website Phone Numbers and Email Addresses Clickable
A fairly easy tip to discuss, though maybe not overly easy to implement depending how your website has been built. Tip…
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