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    Google AdWords

11th January 2024

3 Benefits Of Using Pay Per Click (PPC) Ads

Pay Per Click (PPC) advertising is a popular form of online advertising that allows advertisers to place ads on search engine…

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14th November 2023

5 Benefits of Using Sitelinks With Paid Ads

With paid ads there are often opportunities for including additional information to make sure you get the most out of your…

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9th January 2023

Should You Use a Brand Campaign With Paid Ads?

Brand campaigns are powerful tools in digital marketing and paid advertising. They have a lot of benefits, but a few downsides…

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4th November 2022

Google Ads – How to Stop Display Ads Being Shown in Mobile Apps

Display advertising is an effective way to get your paid ads seen by more potential customers and to make your brand…

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10th October 2022

Paid Search Ads – What is Impression Share?

Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your…

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6th May 2022

7 Bidding Strategies To Use in Google Ads

When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose…

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10th January 2022

What are Image Extensions and why should you use them?

When performing paid search advertising with Google Ads or Microsoft Ads, using image extensions to attach images to your paid ads…

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7th October 2021

What exactly are Responsive Search Ads?

If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the…

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8th April 2021

Google Ads Negative Keywords: What they are and how to use them

Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…

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5th March 2021

Google Keyword Changes: The End of Broad Match Modifier

Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…

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