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News & Updates
Google AdWords
9th January 2023
Should You Use a Brand Campaign With Paid Ads?
Brand campaigns are powerful tools in digital marketing and paid advertising. They have a lot of benefits, but a few downsides…
Read More...4th November 2022
Google Ads – How to Stop Display Ads Being Shown in Mobile Apps
Display advertising is an effective way to get your paid ads seen by more potential customers and to make your brand…
Read More...10th October 2022
Paid Search Ads – What is Impression Share?
Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your…
Read More...6th May 2022
7 Bidding Strategies To Use in Google Ads
When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose…
Read More...7th October 2021
What exactly are Responsive Search Ads?
If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the…
Read More...8th April 2021
Google Ads Negative Keywords: What they are and how to use them
Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…
Read More...5th March 2021
Google Keyword Changes: The End of Broad Match Modifier
Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…
Read More...18th July 2020
Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads
Not everyone uses Google Ads. We love it, but we hear a lot of comments from businesses trying it themselves, that…
Read More...13th March 2019
Google Ads – Outstream Video Ads
What are Outstream Video Ads? These are a category of ad that you have no doubt seen when browsing websites, a…
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