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    News & Updates

    Google AdWords

15th August 2018

Doing More With Google Ads: Import Your Campaigns Into Bing Ads

Have you ever thought about expanding the reach of your Google Ads (formerly Google AdWords)? You may be aware of various…

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1st February 2017

Google AdWords: Expand Your Ads With Structured Snippets

One under-used feature of Google AdWords, is the Structured Snippet Ad Extension. This little known component of the Ad Extensions is…

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1st October 2015

Google Analytics: Creating A Website Remarketing List

Sometimes, when you are displaying your adverts to people, the same ones over and over will simply not do. Usually, your…

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18th August 2015

Google AdWords Extensions: Make Your Adverts Count

Google AdWords has a huge amount of useful features, and one of the least utilised features is Ad Extensions. You may…

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18th June 2015

3 Google AdWords Keyword Tips to help you Better Target your Audiences

Many businesses only scratch the surface when it comes to using Google Adwords. Often, a basic Adwords Campaign is created, using…

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2nd February 2015

Finding and Using the Query Word Count Report in Google Analytics

The Query Word Count report is yet another useful addition to the Google Analytics suite of AdWords related reports. Those who’ve…

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28th December 2013

Aillum is now a recognised Google Partner!

Those who know us will already be aware that we love all things data here at Aillum HQ. As well as…

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13th November 2013

4 Alternatives for Combating the Growth of (Not Provided) in Google Analytics

If you’ve been trying to improve your general performance in organic Google search, you should be aware of the keyword report…

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29th September 2013

AdWords by the hour: How are your CTR, CPC & Impressions during the day?

It’s easy to look at AdWords day to day. In fact, for those fairly new to AdWords, the main focal point…

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2nd September 2013

Quality Score: Learn it & use it to improve your AdWords Performance

If you’ve used Google Adwords at all then there’s a good chance you’ll have heard of the term “Quality Score”. It’s…

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