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    Google AdWords

4th November 2022

Google Ads – How to Stop Display Ads Being Shown in Mobile Apps

Display advertising is an effective way to get your paid ads seen by more potential customers and to make your brand…

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10th October 2022

Paid Search Ads – What is Impression Share?

Improve the visibility of your paid ads by understanding what impression share is and how it affects the performance of your…

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6th May 2022

7 Bidding Strategies To Use in Google Ads

When using Google Ads or other paid advertising such as Microsoft Ads there are a variety of bidding strategies to choose…

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10th January 2022

What are Image Extensions and why should you use them?

When performing paid search advertising with Google Ads or Microsoft Ads, using image extensions to attach images to your paid ads…

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7th October 2021

What exactly are Responsive Search Ads?

If you have used Google Ads or Microsoft Advertising you may have heard of responsive search ads before. They are the…

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8th April 2021

Google Ads Negative Keywords: What they are and how to use them

Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly…

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5th March 2021

Google Keyword Changes: The End of Broad Match Modifier

Google has announced it will be phasing out one of the commonly used keyword match types from its Google Ads tool,…

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18th July 2020

Tip 18 of 31: Use Negative Keywords to Reduce wasted spend on Google Ads

Not everyone uses Google Ads. We love it, but we hear a lot of comments from businesses trying it themselves, that…

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13th March 2019

Google Ads – Outstream Video Ads

What are Outstream Video Ads? These are a category of ad that you have no doubt seen when browsing websites, a…

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16th October 2018

Google Ads – New Responsive Search Ads

As anyone who currently uses Google Ads knows, creating an effective search ad can be quite a process. Sometimes this process…

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