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    Google Analytics

18th July 2011

Google Analytics Segmentation: Get more from your data!

The concept of segmentation has been around for a long time and most of us would probably agree that, done properly, it’s a concept that allows for significantly improved targeting of potential audiences and customers.

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13th December 2010

Ensuring Efficiency and Accountability through Web Analytics

“With cuts appearing left, right and centre, there is definitely a need for companies to focus on efficiency and bang-for buck….

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1st November 2010

Onsite Site Search and Google Analytics

Whether they promote it or not, the fact is that most site owners want to know what people are doing on…

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