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News & Updates
Google Analytics
8th June 2023
4 Important Features Missing from Google Analytics 4
Despite being the only option available for many websites in less than a month’s time, Google Analytics 4 is still a…
Read More...9th May 2023
5 Reasons You Should Set Up GA4
With Universal Analytics now less than 2 months away from sunsetting, upgrading to Google Analytics 4 should now be a priority…
Read More...11th April 2023
How to set up Site Search Tracking in Google Analytics 4
One of the most important and overlooked methods of understanding your audience is site search tracking. Knowing exactly what users are…
Read More...8th August 2022
How To Set Up IP Filters in Google Analytics 4
When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…
Read More...11th July 2022
Customising Your Collections & Reporting in GA4
Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…
Read More...9th June 2022
Setting Up Conversions in Google Analytics 4
You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…
Read More...7th March 2022
Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics
If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…
Read More...6th August 2021
Setting up a GA4 Event with Google Tag Manager
Events are the foundation for all tracking within Google Analytics 4. They are significantly different from existing events that you might…
Read More...4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...