19th March 2020
3 Quick and Useful Things You Can Do In Google Analytics
There are a lot of great tutorials and guides out there on the web to help you learn about the many…
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News & Updates
Google Analytics
8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...29th July 2020
Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!
Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…
Read More...26th July 2020
Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting
Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…
Read More...20th July 2020
Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics
You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…
Read More...1st July 2020
Tip 01 of 31: Make sure Google Analytics is setup and running on your Website
Our first tip, as expected, is focused on data collection. Not always easy to setup and understand, so our first tip…
Read More...5th December 2019
UTM Parameters & How To Use Them
One of the most important things when growing an online business is knowing how visitors are actually reaching your website and…
Read More...31st October 2019
How To Remove FBCLID From Google Analytics
You may have spotted in your Google Analytics reports that there is a new parameter sometimes being added to the URL…
Read More...2nd October 2019
Bots & Spam – How Accurate Is Your Data?
Wrapping your head around your data can be difficult sometimes. There can be a lot of it to examine and analyse…
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