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News & Updates
Marketing Research
28th July 2020
Tip 28 of 31: Use the research tools at your disposal to understand what customers will search for!
We have so many more research tools at our disposal nowadays, compared to 20 years ago, meaning we’ve great access to…
Read More...19th July 2020
Tip 19 of 31: Signup to a Bookmarking Tool and Organise your Digital Marketing Research!
We hope you’re finding this series of tips useful, but you should also be doing other research as part of bringing…
Read More...15th July 2020
Tip 15 of 31: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour
Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has…
Read More...11th July 2020
Tip 11 of 31: Start using Google Trends to help with Keyword Research
Keyword Research is important. Understanding how users search, when they search and what language / terminology variations they use can be…
Read More...25th December 2019
Merry Christmas From Aillum
Festive greetings to you! We’ve had a very busy year here at Aillum, with a lot of exciting events and happenings…
Read More...1st October 2015
Google Analytics: Creating A Website Remarketing List
Sometimes, when you are displaying your adverts to people, the same ones over and over will simply not do. Usually, your…
Read More...18th June 2015
3 Google AdWords Keyword Tips to help you Better Target your Audiences
Many businesses only scratch the surface when it comes to using Google Adwords. Often, a basic Adwords Campaign is created, using…
Read More...28th May 2015
Age and Gender: Find out more about the people looking at your website
Companies are always adding to their online profiles, from websites to social media, to improve their business, get their name out…
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