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News & Updates
Reporting
8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...29th July 2020
Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!
Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…
Read More...27th July 2020
Tip 27 of 31: Start using the Instagram Insights Post Report
Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their…
Read More...26th July 2020
Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting
Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…
Read More...20th July 2020
Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics
You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…
Read More...16th July 2020
Tip 16 of 31: Facebook Insights Posts Report – Use it to help develop a posting schedule
Over the years we’ve seen a lot of hands go up when we ask who uses Facebook for business, but not…
Read More...15th July 2020
Tip 15 of 31: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour
Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has…
Read More...13th July 2020
Tip 13 of 31: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities
Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many…
Read More...7th July 2020
Tip 07 of 31: Use Followerwonk to get more detailed Analytics from your Twitter Account
Our 7th tip is brought to us by guest Gary Ennis from NS Design. NS Design are well known for their…
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