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7th March 2022

Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics

If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…

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4th June 2021

What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2

Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…

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8th May 2021

What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1

When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…

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25th November 2020

5 Things You Should Know About Google Analytics 4

Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…

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29th July 2020

Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!

Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…

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27th July 2020

Tip 27 of 31: Start using the Instagram Insights Post Report

Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their…

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26th July 2020

Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting

Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…

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20th July 2020

Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics

You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…

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16th July 2020

Tip 16 of 31: Facebook Insights Posts Report – Use it to help develop a posting schedule

Over the years we’ve seen a lot of hands go up when we ask who uses Facebook for business, but not…

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15th July 2020

Tip 15 of 31: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour

Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has…

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