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News & Updates
Reporting
8th August 2022
How To Set Up IP Filters in Google Analytics 4
When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…
Read More...11th July 2022
Customising Your Collections & Reporting in GA4
Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…
Read More...9th June 2022
Setting Up Conversions in Google Analytics 4
You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…
Read More...7th March 2022
Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics
If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…
Read More...4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...29th July 2020
Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!
Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…
Read More...27th July 2020
Tip 27 of 31: Start using the Instagram Insights Post Report
Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their…
Read More...26th July 2020
Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting
Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…
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