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News & Updates
Reporting
4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...13th July 2020
Tip 13 of 31: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities
Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many…
Read More...6th July 2020
Tip 06 of 31: Ensure Search Console is Setup and Running on your Website
We’re always surprised just how little Google Search Console is used by businesses. It’s an incredibly useful tool, with great insights…
Read More...1st July 2020
Tip 01 of 31: Make sure Google Analytics is setup and running on your Website
Our first tip, as expected, is focused on data collection. Not always easy to setup and understand, so our first tip…
Read More...31st October 2019
How To Remove FBCLID From Google Analytics
You may have spotted in your Google Analytics reports that there is a new parameter sometimes being added to the URL…
Read More...1st September 2015
Custom Reports: 4 Reasons You Should Be Using Them
Custom Reports within Google Analytics are incredibly useful for interpreting your data from raw, meaningless numbers, into productive, valuable information. While…
Read More...31st July 2015
Google Analytics Cost Analysis: Are You Spending Too Much?
Using Google Analytics, it’s easy to be impressed when seeing your website getting high volumes of traffic, lots of conversions, and…
Read More...2nd July 2015
Shortcuts in Google Analytics: Straight to your Reports
When new to the world of Google Analytics, navigating all those reports can seem a bit daunting at times. You may…
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