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4th June 2021

What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2

Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…

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8th May 2021

What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1

When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…

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25th November 2020

5 Things You Should Know About Google Analytics 4

Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…

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13th July 2020

Tip 13 of 31: Use Google Analytics Annotations to keep Notes of your Digital Marketing Activities

Posting on social media, sending emails, running paid ads, writing blog posts, adding images, offline events, COVID-19? There are so many…

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6th July 2020

Tip 06 of 31: Ensure Search Console is Setup and Running on your Website

We’re always surprised just how little Google Search Console is used by businesses. It’s an incredibly useful tool, with great insights…

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1st July 2020

Tip 01 of 31: Make sure Google Analytics is setup and running on your Website

Our first tip, as expected, is focused on data collection. Not always easy to setup and understand, so our first tip…

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31st October 2019

How To Remove FBCLID From Google Analytics

You may have spotted in your Google Analytics reports that there is a new parameter sometimes being added to the URL…

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1st September 2015

Custom Reports: 4 Reasons You Should Be Using Them

Custom Reports within Google Analytics are incredibly useful for interpreting your data from raw, meaningless numbers, into productive, valuable information. While…

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31st July 2015

Google Analytics Cost Analysis: Are You Spending Too Much?

Using Google Analytics, it’s easy to be impressed when seeing your website getting high volumes of traffic, lots of conversions, and…

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2nd July 2015

Shortcuts in Google Analytics: Straight to your Reports

When new to the world of Google Analytics, navigating all those reports can seem a bit daunting at times. You may…

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