13th March 2023
7 Causes of High Bounce Rate On Websites
One of the defining metrics of web page performance is the bounce rate. Explore some of the most common causes of…
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News & Updates
Reporting
9th May 2023
5 Reasons You Should Set Up GA4
With Universal Analytics now less than 2 months away from sunsetting, upgrading to Google Analytics 4 should now be a priority…
Read More...11th April 2023
How to set up Site Search Tracking in Google Analytics 4
One of the most important and overlooked methods of understanding your audience is site search tracking. Knowing exactly what users are…
Read More...12th December 2022
10 Paid Advertising Tips For The Festive Season
With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most…
Read More...8th August 2022
How To Set Up IP Filters in Google Analytics 4
When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…
Read More...11th July 2022
Customising Your Collections & Reporting in GA4
Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…
Read More...9th June 2022
Setting Up Conversions in Google Analytics 4
You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…
Read More...7th March 2022
Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics
If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…
Read More...4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
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