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News & Updates
Reporting
7th March 2022
Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics
If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…
Read More...4th June 2021
What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2
Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…
Read More...8th May 2021
What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1
When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…
Read More...25th November 2020
5 Things You Should Know About Google Analytics 4
Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…
Read More...29th July 2020
Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!
Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…
Read More...27th July 2020
Tip 27 of 31: Start using the Instagram Insights Post Report
Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their…
Read More...26th July 2020
Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting
Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…
Read More...20th July 2020
Tip 20 of 31: Prioritise your Digital Marketing using the Source / Medium report in Google Analytics
You send out mailshots, write content for blogs, post on multiple social channels and spend money on paid adverts, but do…
Read More...16th July 2020
Tip 16 of 31: Facebook Insights Posts Report – Use it to help develop a posting schedule
Over the years we’ve seen a lot of hands go up when we ask who uses Facebook for business, but not…
Read More...15th July 2020
Tip 15 of 31: Heat Mapping – Setup Easy-To-Use Visual Reports on Website User Behaviour
Not everyone wants to review rows of data and metrics. You should, but we appreciate not everyone wants to or has…
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