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8th August 2022

How To Set Up IP Filters in Google Analytics 4

When evaluating the performance of your digital marketing efforts, using a defined set of IP filters in Google Analytics 4 will…

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11th July 2022

Customising Your Collections & Reporting in GA4

Google Analytics 4 comes with a number of interface upgrades compared to Universal Analytics, particularly when it comes to reporting. Learn…

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9th June 2022

Setting Up Conversions in Google Analytics 4

You may have noticed that Goals are missing from Google Analytics 4. Known now only as Conversions, we’ll show you how…

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7th March 2022

Understanding Website Traffic Sources in Google Analytics 4 and Universal Analytics

If you use Google Analytics, do you know exactly where your website traffic is coming from? The Source / Medium report…

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4th June 2021

What are CTR, Bounce Rates, Conversions and Engagement? Digital Metrics – Part 2

Following on from Part 1 of our digital metrics blog, we are going to explain a few of the more metrics…

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8th May 2021

What are Users, Sessions, Reach and Impressions? Digital Metrics – Part 1

When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you…

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25th November 2020

5 Things You Should Know About Google Analytics 4

Last month (Oct 2020) Google Analytics 4 officially launched and brought with it a significant amount of changes to how data…

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29th July 2020

Tip 29 of 31: Improve Your Conversions By Better Understanding Landing Page Performance!

Whenever you run any digital campaign (social, email, paid ads etc) that involves people coming back to your website, you often…

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27th July 2020

Tip 27 of 31: Start using the Instagram Insights Post Report

Instagram is great. Visual, easy to use and decent engagement rates. Some businesses still struggle understanding what to post for their…

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26th July 2020

Tip 26 of 31: Use Campaign Tracking to improve Google Analytics Reporting

Google Analytics knows a lot about what drives traffic to your site, but struggles in some cases. It can’t naturally differentiate…

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