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    Website Performance

12th March 2024

5 A/B Testing Mistakes: How to Avoid Making Them and Increase Your Conversion Rates

A/B Testing, also known as split testing, is a powerful method for optimising user experiences, conversions, and other key metrics. A/B…

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7th December 2023

How Heat Maps Can Help You Understand Your Website Visitors

Heat maps are a powerful tool for understanding what users do on your website pages. They can show you where users…

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10th October 2023

5 Benefits Of Using Call-to-Actions On Your Website

Call-To-Actions (CTAs) are an essential part of any website. They can help guide visitors to take specific actions to complete your…

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12th September 2023

5 Types Of A/B Tests To Improve Your Website

When looking to make your website perform better, A/B testing is a fantastic method to reach that goal. Today we’ll provide…

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13th March 2023

7 Causes of High Bounce Rate On Websites

One of the defining metrics of web page performance is the bounce rate. Explore some of the most common causes of…

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14th February 2023

5 Benefits of Creating and Optimising Landing Pages

Paid ads, email marketing, search engine optimisation and social media can all be digital marketing techniques that get potential customers to…

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12th December 2022

10 Paid Advertising Tips For The Festive Season

With Christmas and New Year fast approaching, take the opportunity to spruce up your digital marketing campaigns and make the most…

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9th September 2022

What Conversions Should You Be Tracking in Google Analytics?

Tracking conversions in Google Analytics is one of the best ways to measure the performance of digital marketing. Choosing the right…

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12th April 2022

A/B Testing: 4 Types Of A/B Tests To Try On Your Website!

In the world of digital marketing there are a variety of A/B testing techniques you can use to improve your website’s…

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10th December 2021

5 Image Optimisation Tips to Improve Your Organic Traffic

A variety of factors can affect how easy it is to find your website online. Discover how your images can be…

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